Evolution of Magazines: From Investigative Medium to Lifestyle Focused Publications
Explore the rich history and transformation of magazines from investigative journalism to lifestyle publications. Discover how magazines have adapted to different climates and technologies, shaping the media landscape over time. From the early days of Harper's and McClure's to the modern era of Playboy and Ebony, magazines have played a significant role in shaping public discourse and entertainment culture.
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Presentation Transcript
Magazines Journalism Principles and Practices
Magazines are volatile businesses... Lears Wired Car Wash News (???)
Volatile right from the start Ben Franklin went out of business with General Magazine Bad roads, not a local medium Not until late 1800 s when became viable... o Larger population o Sophisticated postal system o Cash, literacy, people living in cities
Magazines Were First Investigative Medium Harper s -- Boss Tweed Ladies Home Journal - Patent Medicines McClure s - Ida Tarbell and Rockefeller Muckrakers - Led to anti-trust laws, reform in meat industry
Magazines developed in climate of the times Literary... Harper s McClure s published fiction Dickens, Poe, published in magazines After WWI, less parochial view of the World - New Yorker, Algonquin Round Table
Climate of times, continued... News... Time in 1923 - spun off Fortune, SI< Life, People Time started as digest - solution to information crisis Time developed its own writing method
Climate of times, continued... Picture magazines... Life, 1936 Look, 1937 High-quality photography showed war, poverty, birth of a child
But TV threatened to kill industry... Television became mass entertainer General-interest media declined But almost by accident, magazines looked to...
Lifestyle Playboy, 1953... Girl next door MM pictures Focus on what was NOT in magazine Through 1960s, tighter focus on lifestyle... Strength and Health, Flex Modern Maturity Ebony
Magazines Today About 7,000 print according to best guess, but hard to define. Usually... Bound High Quality Cover
Categories... By content... o Consumer o Trade o Institutional o Newsletters By circulation method... o Newsstand and store o Distributed free o Paid circulation (in advance) o Controlled circulation
Magazine economy... While many magazines go digital, industry is hurting According to some surveys, only one in three Americans reads a magazine regularly
Circulation trending downward, says Pew (http://stateofthemedia.org/2012/magazines-are-hopes-for-tablets-overdone/magazines-by-the-numbers/)
Still, magazine has some advantages... Narrow demographic Very durable Customizable High CPM
CPM is really basis for all media advertising... As audience becomes more narrow, it is generally more attractive Magazine CPM could be $45, network newscast $5
Finally, remember... Limited universe of advertisers means pressure Some, but not all, sell adjacencies, or show copy in advance to advertisers As a source of news, sometimes distorted
