Evolution of Marketing Automation Systems and Management Information Systems
Explore the evolution and key components of Marketing Automation Systems (MAS) and Management Information Systems (MIS). Learn how MAS complements CRM systems, and understand the strategic and operational aspects of marketing automation. Discover the types of MIS and the role they play in organizations for data control, analysis, and decision-making. Delve into the history of computing and network evolution, leading to the present interconnected digital landscape.
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Presentation Transcript
IS B2B MARKETING AUTOMATION STILL ACTUAL? DRD. CODRIN TEIU ALEXANDRU IOAN CUZA UNIVERSITY OF IASI
WHAT IS A MANAGEMENT INFORMATION SYSTEM? Type of information system for organizations (companies) Allows them to take control over their data Organize, analyze, visualize, access control, Decision making
EVOLUTION Personal Computers Client Server Networks Enterprise computing Mainframe Cloud computing <1965 1965=micro- processor is discovered Intranet The speeds of computer networks increased dramatically Present day Networks of interconnected computers within a company, managed by a server App delivery and storage independent of location or hardware; 1998- DPA 2003-CanSpam 2004- SPF 2007 - Iphone IBM was king Low cost computers from IBM and APPLE comes into the stage Computers big as rooms Software systems is designed around the needs of the company, not the ones of the users 1990 - hotmail 1978 Thuerk, first campaign, 400 emails, Arpanet,13 mil
TYPES OF MIS Customer relationship management HRM CRM Accounting information systems AIS Decision support systems OAS DSS
MARKETING AUTOMATION SYSTEMS (MAS) Marketing automation systems (MAS) are today considered to be part of the CRM software family, due to some of the similarities in scope. In most measure, they are rather complementary than overlapping. MAS would come to support CRM by automating marketing processes in the digital marketing area thus supplying CRM systems the so much desired sales leads.
Marketing automation systems Perspective Definition Marketing automation is a software tool used to support operational efforts structure around a marketing campaign. Operational when creating Core strategic element is managing client relations. Strategic
MAS components Marketing campaign management Email marketing Web/Social media marketing Leads management Reporting and analysis With inform, content and report on it the purpose personalize to Email marketing campaigns Dynamic content creation content and Database segmentation Data collection Reports Landing pages and forms, websites and social media Lead nurture CRM integration
QUESTION The main question which we are looking to answer is whether email marketing usage in the B2B sector is increasing or decreasing in the context of the rise of the presence of companies is social media. I believe a good indicator for this question is gauging the size of the databases used in email marketing in correlation with the number of sent emails and platforms used. Given that all these are paid items, an increase or decrease would directly tie to the budget invested in this marketing path.
COMMENTS Actual references? What is the distribution of the companies? GDPR? Evidence for ascending trend conclusion Implying that the increase of decrease of this field is about the number of emails sent to one contact and the happiness of them receive these emails
