Evolutionary Fitness in Design Science: Enhancing Creativity and Outcomes

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Explore the integration of evolutionary fitness principles into design science, focusing on enhancing creativity, refining outcomes, and understanding the real-world impact of design artifacts. Dive into the concepts of fitness in design, the application of evolutionary principles, and how they shape the success of designs across different contexts.

  • Design Science
  • Evolutionary Fitness
  • Creativity
  • Design Outcomes
  • Real-world Impact

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Presentation Transcript


  1. Incorporating Evolutionary Fitness into Design Science By T. Grandon Gill

  2. The design task and design science The concept of fitness Refocusing design outcomes Conclusions Overview

  3. What is design science and why should we care about it? The Design Task and Design Science

  4. Principal focus of design science end point is design artifact Real world determines ultimate success of the design artifact Representation & Symbols Guides design through feelings and creativity context driven External Environment Intuition and Experience Three Worlds of Design

  5. Presents constraints Intelligence Determine design constraints Formalized Processes Creativity Design Develop design candidates Designer s Mind Real World Design Science Select design artifact Choice Estimates of Fitness Utility Artifact outcomes Fitness landscape Design Cycle and Role of Design Science

  6. Applying the concept of evolutionary fitness to design Fitness

  7. The success of a design can be characterized as its fitness Two possible interpretations, inspired by biology: Fitness Definition #1. The fitness of an organism describes its ability to survive at a high level of capacity over time. Fitness Definition #2. The fitness of an organism describes its ability to reproduce completely or in part and evolve over successive generations. Concepts are related, but can sometimes work against each other Example: population dynamics Nature of Fitness

  8. Fitness #1: Looks at entire design (A) with respect to a specific context (i) FitnessAi = f(DesignAi,Contexti) Fitness #2: Looks at design in whole or in parts across all possible contexts. Along the lines of FitnessA = ??? ??? ?(DesignAi,Contexti) Where: pi is probability of Contexti occurring over time frame being considered SAi is fractional subset of DesignA that is used in Contexti i sums across all contexts in which DesignA may be applied in its entirety or in part Interpretation in Design Context

  9. As components of a design interact, landscape becomes rugged. Example: ingredients in a recipe Rugged landscape characteristics Many local peaks Sharp drop-offs General rules fail to apply Landscape dynamics tend towards punctuated equilibrium, making prediction less reliable Implications Estimates of fitness (e.g., result of science ) and intuition become weaker Status quo becomes increasingly attractive Imitation often yields better results than analysis Design science becomes irrelevant ? Fitness and Complexity

  10. Emphasizing reproduction over fit to a specific context Refocusing Design Outcomes

  11. Fitness Decomposable Malleable Open Embedded in Design System Too Useful? Useful Novel Interesting Usefulness Elegant Usefulness vs. Fitness

  12. Decomposable Promotes Modification (Mutation, Recombination) Malleable Open Promotes Quality, Consistency, Motivation Embedded in Design System Promotes Diversity Novel Promotes Diffusion Interesting Promotes Longevity Elegant Effects of Fitness Characteristics

  13. Why should we care about design fitness? Conclusions

  14. In an increasingly complex environment, predicting usefulness based on an initial design becomes increasingly difficult Example: increasing acceptance of agile methodologies Offers insights not necessarily self-evident (or, at least, justifications for insights) Can be applied in a practical manner Takes a longer-term view of design More suitable as a research focus given publication cycles Offers many research opportunities Validating proposed design characteristics Cross-fertilization with other biologically-inspired research areas, such as genetic algorithms Benefits of Fitness Approach

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