Exciting Marketing Executive Opportunity at Trakke | Nottingham

Marketing Executive Applicant Pack

Marketing Executive We're Alpkit, and we've recently welcomed Trakke into our family a brand rooted in craftsmanship, sustainability, travel and adventure. Inspired by Scotland s rugged landscapes and the needs of modern explorers, we create bags that combine style, function, and sustainability. We re on the lookout for a Marketing Executive who s as passionate about purposeful storytelling as they are about beautifully made kit. This is a unique opportunity to help shape how Trakke connects with the world building brand awareness, engaging our community, and sharing the values that set Trakke apart all while being part of the wider Alpkit team in Nottingham.

The role | Marketing Executive We re on the lookout for a creative and results-driven Marketing Executive to look after our social media, website, and email marketing. You ll help our newly acquired brand, Trakke, to recruit new customers and growUK & international business. If you have a passion for storytelling, a love of purposeful adventure, a sharp eye for content, and know how to engage an audience, this is the role for you. Job title: Marketing Executive Key areas & tasks retention, and promotions. Help to segment and analyse email lists to improve open rates, engagement, and ROI. PR & Community Engagement Write and distribute press releases and brand stories to boost visibility. Build relationships with press, influencers, and creators to increase media coverage. Affiliate Marketing Develop and manage our affiliate marketing program to expand our brand reach. Identify and onboard brand ambassadors, influencers, and affiliate partners. Provide marketing materials to support our affiliates to maximise their success. Track and analyse performance to refine the program. Image Library Management Maintain and organise an up-to-date library of high-quality images along with the rest of the team. Social Media Execute a killer content strategy across Instagram, Facebook, YouTube, and LinkedIn. Create engaging visuals and written content that showcase our products and brand story. Grow and engage our online community, responding to comments and messages. Support on performance analysis to maximise impact. Website & Digital Marketing Keep our website fresh with compelling content that aligns with product launches. Optimise product and landing pages for conversions and SEO. Track user behaviour and sales analytics to drive data- informed improvements. Email Marketing Plan, create, and send email campaigns that nurture our audience and boost sales. Reporting to: Head of Ecommerce Salary: From 26, 208 We re proud to be a Living Wage Foundation Employer Benefits: 20 days paid holiday plus bank holidays 3 additional wellbeing days 5 give back days per year to volunteer in your community Flexible/hybrid working Ability to buy additional holiday Enhanced sick pay, death in service and pension provision Staff discount for you, your friends and family, along with access to all our kit! Green Commute and Cycle To Work schemes Discounted gym membership Employee Assistance Programme

Our competitive advantage Trakke s competitive advantage lies in its commitment to craftsmanship, sustainability, and timeless design. Here s what sets us apart: Handcrafted Unlike mass-produced alternatives, our products are meticulously made in-house using traditional techniques, ensuring exceptional quality and durability. Premium, Sustainable Materials Trakke use high-quality waxed canvas, stainless steel hardware, and ethically sourced materials, creating bags that age beautifully and last a lifetime. Timeless, Functional Design Trakke s products are minimalist yet highly functional, catering to both urban commuters and outdoor adventurers. Our bags are built for everyday use and extreme conditions alike. Sustainability-First Approach With a focus on reducing waste and ensuring long product lifecycles, Trakke aligns with conscious consumers who value durability over disposable fashion. Made for Explorers Inspired by Scotland s rugged landscapes, Trakke bags are designed to endure all-weather conditions, making them a top choice for those who seek adventure. Cult Brand with Loyal Following Trakke has built a strong community of enthusiasts who appreciate its ethos of quality over quantity, driving strong brand loyalty and word-of-mouth marketing.

About you This is a unique opportunity to shape and grow a brand following its recent acquisition. While Trakke now sits within the Alpkit portfolio, it will continue to operate with its own distinct identity. This role requires someone with an entrepreneurial mindset, who thrives on building a brand and driving its growth independently. You ll need to be hands-on, adaptable, and excited by the challenge of revitalizing and expanding a heritage brand, bringing it to new audiences while staying true to its core values of craftsmanship, sustainability, and adventure. Trakke are looking for a creative and commercially-minded marketer with a passion for purposeful storytelling and engaging audiences. You ll need to have a strong background in digital marketing, particularly within e-commerce, travel, or lifestyle brands, and are adept at managing social media, email marketing, and website content. With a keen eye for design and excellent copywriting skills, you can craft compelling content that resonates with our community. You will have Values Attributes Creative thinker with a passion for storytelling Results-driven and motivated by achieving measurable success Detail-oriented with a strong eye for design and aesthetics Proactive and adaptable in a fast-paced environment Strong communicator with the ability to engage and connect with diverse audiences Naturally curious, always seeking to learn and improve Team player who thrives in a collaborative setting Personal experience Competencies Social media management and audience engagement Copywriting and content creation across multiple platforms SEO and website content optimisation Email marketing and automation PR and influencer outreach Data analysis and campaign performance tracking Affiliate marketing management Basic graphic and video content creation (Canva, Photoshop, or similar) Passion for the outdoors and adventure lifestyle Strong commitment to sustainability and ethical business practices Belief in high-quality, durable craftsmanship Enthusiasm for building meaningful brand connections Desire to contribute to a growing brand with a purpose- driven mission Proven experience in digital marketing, preferably within e- commerce, travel, or lifestyle brands Hands-on experience with Meta, Shopify, Klaviyo, and Google Analytics (Reversion affiliate platform is a plus) Demonstrated ability to grow online communities and increase engagement Experience working with brand ambassadors, influencers, or affiliates Previous work in a fast-paced retail, events, or agency environment is beneficial

Your personal information Recruitment timetable These dates are indicative and may be subject to change . Please note that candidates will need to be available for first and second interviews, if selected. we will advise all candidates of outcomes at each stage of the process as soon as possible. Your personal information will be held in accordance with the Data Protection Act 1998. You will not receive unsolicited paper or electronic mail as a result of sending us any personal information. No personal information will be passed on to third parties for commercial purposes. Closing date for applications: Tuesday 22nd April 2025 When we ask you for personal information, we promise we will: Only ask for what we need and not collect too much or irrelevant information. Ensure that you know why we need it. Protect it and insofar as is possible, make sure nobody has access to it who shouldn t. Ensure that you know what choice you have about giving us information. Make sure we don t keep it longer than necessary. Use your information only for the purposes you have authorised. We ask that you: Give us accurate information. Tell us as soon as possible of any changes. Tell us as soon as possible if you notice mistakes in the information we hold about you. First stage interviews: W/C Monday 28th April 2025 Second stage interviews: W/C Monday 5th May 2025 If you submit an application, we will share some of the information you provide with the members of our team, so that your application form and CV can be assessed.

Your personal information Recruitment timetable These dates are indicative and may be subject to change . Please note that candidates will need to be available for first and second interviews, if selected. we will advise all candidates of outcomes at each stage of the process as soon as possible. Your personal information will be held in accordance with the Data Protection Act 1998. You will not receive unsolicited paper or electronic mail as a result of sending us any personal information. No personal information will be passed on to third parties for commercial purposes. We re keen to address areas of under-representation, and we particularly welcome applications that encourage women in leadership roles, from ethnically diverse communities, disabled people, individuals under 30 years old and people from the LGBTQIA+ community. Should you require application forms in an alternative format or any adjustments to be made throughout the application process or upon appointment, just let us know. Closing date for applications: Tuesday 22nd April 2025 First stage interviews: W/C Monday 28th April 2025 When we ask you for personal information, we promise we will: Only ask for what we need and not collect too much or irrelevant information. Ensure that you know why we need it. Protect it and insofar as is possible, make sure nobody has access to it who shouldn t. Ensure that you know what choice you have about giving us information. Make sure we don t keep it longer than necessary. Use your information only for the purposes you have authorised. We ask that you: Give us accurate information. Tell us as soon as possible of any changes. Tell us as soon as possible if you notice mistakes in the information we hold about you. Second stage interviews: W/C Monday 5th May 2025 If you submit an application, we will share some of the information you provide with the members of our team, so that your application form and CV can be assessed.

How to apply If you want to be considered for the position, please email jobs@alpkit.com and supply the following : An up-to-date CV setting out your career history, with responsibilities and achievements and preferred contact details. A supporting statement outlining suitability for the role and the value that your expertise will add. Details of two referees who can speak authoritatively about you together with a brief statement of the capacity and over what period of time they have known you. Referees will not be contacted without your prior consent. Proof of your eligibility to work in the UK. Candidates whose CV reflects the requirements of the role will be invited to attend a first stage interview. The closing date for applications Tuesday 22nd April 2025 For an informal and confidential discussion, please call Beth Pearce, our Head of People (07947567188). We will, of course, respect the privacy of any conversations regarding this role. Please send your application to jobs@alpkit.com