Exploring Business Operations: Tasks for A-Level Business Preparation
"Engage in real-world business analysis and exploration with tasks focusing on profiling businesses, analyzing news stories, and evaluating promotional campaigns. Develop a deeper understanding of how businesses operate and interact within the business environment."
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Presentation Transcript
Bridging Work Welcome to A-Level Business! The following set of tasks are designed to help you prepare for the course ahead by developing your understanding of how businesses operate They encourage you to explore the world of business in real life
Task 1: Business in the Real World Choose a real business (preferably one you are interested in) -it can be a local independent business or a global brand like Nike, Greggs, or Spotify Research and write a 1-page profile that includes: What does the business do? What goods/services do they sell? Who are their main customers? Where do they operate (local/national/global)? Who are their competitors? Any recent news or developments? Why do you think the business is successful (or struggling)? Challenge! Write how you think the business could improve
Task 2: The World Around You Find 3 news stories related to business (use BBC News, The Guardian, The Times, or a business podcast like Wake Up to Money ) For each story, answer: What happened? (brief summary) Which businesses were involved (generally or specific)? What impact might this have on business and its stakeholders (e.g. customers, employees, local community, shareholders or government)? Why did you choose this story? Challenge! State which stakeholder you think will be impacted most and explain why you think this
Task 3: The Power of Promotion Pick a real promotional campaign from the past 1 2 years, for example: TV adverts (e.g. John Lewis Christmas advert), social media (e.g. Nike s TikTok campaign), brand partnerships (e.g. McDonald s x Pok mon) Search for ideas on YouTube, brand websites, or marketing news sites (like The Drum, Campaign Live) Answer the following questions in a short write-up (approx. 1 page): What is the product/service being promoted? Who is the target audience? What promotional methods are being used? (e.g. TV, influencers, giveaways, social media, posters, sponsorships) What is the message or theme of the campaign? Do you think the campaign was effective? Why/why not? Challenge! Create your own mini promotional idea for a product of your choice -it could include a slogan, a social media post idea, a short advert script or storyboard
