Exploring Cognitive Mechanisms in Creative Design and Cognition

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Discover the cognitive processes behind creative design and cognition in this insightful lecture. Understand the importance of studying creative thinking, generative processes, and the benefits of mind-wandering. Explore creativity through ideational structures, divergent production, and opportunistic assimilation.

  • Creativity
  • Cognitive Mechanisms
  • Design
  • Cognition
  • Generative Processes

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Presentation Transcript


  1. Creaccin Lecture Cognitive Mechanisms in Creative Design Steven M. Smith Department of Psychology Texas A&M University Developing Pedagogical Models for Interdisciplinary Creation and Research Processes

  2. Approaches to the Study of Creativity 1. Creative Products 2. Creative Personalities 3. Creative Processes

  3. What is Creativity? Creative Processes Creative Cognitive Processes Knowledge/Skill Divergent Production Fixation Intuitive Guiding Opportunistic Assimilation Mind Wandering Visual Synthesis Cognitive Restructuring Structured Imagination Abstract Thinking Conceptual Combination Analogical Transfer

  4. Why do we need to study Creative Cognition? 1. To know how to train creative thinking. 2. To create new tools to support creative thinking. 3. To support the process of creative design.

  5. Creative Cognition Generative Processes Exploratory Processes Producing Ideational Structures Exploring Ideational Structures

  6. Creative Cognition Generative Processes Exploratory Processes Divergent Production Intuitive Guiding Mental Play Opportunistic Assimilation Cognitive Restructuring Structured Imagination Abstract Thinking Conceptual Extension Conceptual Combination Analogical Transfer

  7. MIND-WANDERING Highly volatile & easily distracted thinking, a scattered mind Attention becomes disengaged from the immediate external environment and focused on internal trains of thought. a goal-driven process, albeit one that is not directed toward the primary task (Smallwood & Schooler, 2006) Costs of mind-wandering: Reading, Attention, aptitude What are some possible benefits of mind-wandering? Incubation and Insight

  8. OPPORTUNISTIC ASSIMILATION conscious conscious threshold unconscious leaves Boosting Activation Above Threshold

  9. Mental Play: VISUAL SYNTHESIS Playing with forms to generate pre-inventive structures for exploring

  10. Structured Imagination existing concepts and schemas. New (creative) ideas are based on

  11. Structured Imagination existing concepts and schemas. New (creative) ideas are based on Path of Least Resistance with a basic level category, and then become more specific. Conceptual extension tends to begin

  12. Redefining Problems Abstraction promotes creative ways to redefine problems.

  13. Redefining Problems Abstraction promotes creative ways to redefine problems. Abstract Thinking Analogical Transfer Conceptual Combination

  14. ABSTRACT THINKING A hierarchical approach

  15. Creative Cognition: A Big Picture Generating Preinventive Knowledge Structures Divergent Thinking Intuitive Guiding Fixation Incubation & Insight Exploring & Playing with Knowledge Abstraction Conceptual Extension Analogical Transfer Conceptual Combination

  16. Creative Cognition A flexible collaboration of many different cognitive processes, each contributing in its own way.

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