Exploring Different Types of E-Business Models
Discover the various types of E-business models such as Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), and Business-to-Government (B2G). Understand the characteristics and examples of each model to enhance your knowledge in digital commerce and marketing.
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Dr . SNS RAJALAKSHMI COLLEGE OF ARTS & SCIENCE (Autonomous) Coimbatore -641049 Accredited by NAAC(Cycle III) with A+ Grade (Recognized by UGC, Approved by AICTE, New Delhi and Affiliated to Bharathiar University, Coimbatore) DEPARTMENT OF COMMERCE WITH DIGITAL MARKETING AND DATA MINING Topic : Types of E- Business Models 1/X Types of E- Business Models Mithra . B B.COM DM&DM
Types of E- Business Models Business-to-Consumer (B2C) In this model, businesses sell products or services directly to individual consumers through digital platforms. Characteristics: Focus on customer experience and satisfaction. Includes online retail, digital goods, and subscription services. Examples: Amazon (e-commerce), Netflix (streaming), and Zara (fashion retail online). Types of E- Business Models Mithra . B B.COM DM&DM 2
Business-to-Business (B2B) Businesses sell products or services to other businesses. This model often involves bulk transactions or recurring contracts. Characteristics: Longer sales cycles. Emphasis on relationships and value-added services. Examples: Alibaba (B2B e-commerce), Salesforce (CRM software), and Dropbox (cloud storage). Types of E- Business Models Mithra . B B.COM DM&DM 3
Consumer-to-Consumer (C2C) Consumers buy and sell goods or services directly to each other, usually facilitated by a third-party platform. Characteristics: Peer-to-peer transactions. Platforms act as intermediaries, providing trust mechanisms like ratings and reviews. Types of E- Business Models Mithra . B B.COM DM&DM 4
Consumer-to-Business (C2B) Consumers offer products or services to businesses, flipping the traditional business-consumer relationship. Characteristics: Common in freelancing and influencer marketing. Platforms act as marketplaces for talent or content. Types of E- Business Models Mithra . B B.COM DM&DM 5
Business-to-Government (B2G) Businesses provide products, services, or solutions to government entities through digital platforms. Characteristics: Often involves tenders, contracts, or projects. Requires adherence to regulatory frameworks. Examples: Companies providing IT infrastructure to governments or online tax platforms like TurboTax. Types of E- Business Models Mithra . B B.COM DM&DM 6
THANK YOU Types of E- Business Models Mithra . B B.COM DM&DM 7
