Factors Influencing Consumer Behavior in Business Administration
This study by Fatima Alzhraa Almkhal explores the various factors influencing consumer behavior, including social, cultural, personal, and psychological aspects. Understanding these influences is crucial for businesses to tailor their marketing strategies effectively.
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Presentation Transcript
Libyan International Medical University Faculty of Business Administration The Factors Affecting Consumer Behavior by :Fatima Alzhraa Almkhal 3190 fatimaalzhra_3190@limu.edu.ly
Table of contents Introduction Conclusion 03 01 Important That Consumer Behavior Factors Influence References 02 04 02
01 Introduction 03
Introduction Many different factors influence consumer behavior. A marketer understand the influences on consumer behavior. should try to 04
02 Important Factors That Influence ConsumerBehavior 05
Important Factors That Influence ConsumerBehavior Here are 4 major influences on customer behavior: Social Factors Cultural Factors Personal Factors Psychological Factors 06
Social Factors Social factors have an impact onconsumerbehavior: Family Social roles and status FOTO 07
Cultural Factors Marketers must know the value of the buyer's role: Culture Subculture Social Class 08
Personal Factors Personal qualities can also impact a buyer's decision: Occupation Age and stage Economic situation Lifestyle Personality and self-concept. 09
Psychological Factors Four important psychological elements influence a person's buying decision: Motivation Perception Learning Beliefs and attitudes. 10
Conclusion 03 When you understand your consumer buying behavior, you can adopt more directed increased sales. marketing efforts towards 11
References What are the 5 factors influencing consumer behavior? (n.d.). Retrieved April 13, 2022, from https://www.clootrack.com/knowledge_base/maj or-factors-influencing-consumer-behavior Bose, S. (2021, February consumer buying behaviour: Retrieved April https://www.techjockey.com/blog/4-common-factors- influencing-consumer-buying-behaviour Consumer behaviour: influence consumer behaviour. (2021, July 10). Retrieved April 13, 2022, from https://www.educba.com/4-factors-influencing- consumer-behaviour/ 17). 4 Consumer factors influencing awareness. 13, 2022, from 4 factors that
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