Family is Family: Embracing Equality and Love
The "Family is Family" campaign advocates for equal rights and support for all families with children, regardless of their composition. It promotes the belief that love is what truly matters for a child's growth and emphasizes the colorful diversity of the definition of family. Through collaborations and initiatives, the campaign strives to raise awareness, facilitate calm conversations, and debunk common misconceptions surrounding rainbow families. With the support of numerous companies, brands, embassies, and individuals, the campaign aims to foster inclusivity and understanding in society.
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Presentation Transcript
Family is Family equal marriage
Family is Family background
Family is Family initiative The Family is family campaign began in November 2020. We started it, because we believe That the most important thing for a child is to grow up surrounded by love. That the definition of family is more colourful than we would sometimes think. That all families with children deserve equal rights, opportunities and support. That family is family, even if parents happen to be of the same sex. The only important thing is that they are people.
Family is Family initiative The Family is Family campaign is a true civilian initiative: it was created with the collaboration of three families with children and volunteers who support our cause. All of our projects have come to life this way. We strive to reach equal rights, equal support and equal opportunities for all families with children. Our aim is to spread awareness and to be able to have a calm conversation about the situation of rainbow families while paying attention to one another s arguments, and basing the conversation on facts and well-supported research. We are proud that the Family is family campaign was supported by more than 150 companies, brands, embassies, and more than a hundred well-known people and tens of thousands of civilians. We received support from Bence Istenes, N ra rd g, Enik Mihalik and P ter Gul csi. International or local big companies like Ikea, RTL Magyarorsz g, Sziget, Levi s, HBO, Netpinc r and Cinema City have expressed their support too. We re very proud that many small- and medium-sized enterprises support us. Ten embassies (United States of America, United Kingdom, Germany and Spain, among others) stood up to support us.
Our previous campaigns launch campaign #ugyanaz (#same) k rtyaj t k (card game) A csal d az csal d - sz l k s szak rt k v laszolnak arctalan k rd sekre Ami sz m t, abban nincs k l nbs g - #ugyanaz a szeretet A csal d az csal d - K rtyaj t k Gy l lk d , b nt , n vtelen l feltett k rd sekre v laszolnak sziv rv nysz l k s szak rt k a H tt r T rsas g s a sziv rv nycsal dok k z ss g nek j kamp ny ban, amelynek c lja, hogy jobban megismertess k magukat s jogi probl m ikat a t rsadalommal. Magyarorsz gon t bb sz z ilyen csal d l, akik ugyanazt vallj k, mint az sszes t bbi magyarorsz gi csal d: egy gyereknek az a legfontosabb, hogy szeretetteljes k rnyezetben, csal dban n j n fel. A Gyermekjogok nemzetk zi napj ra id z tve ind tottunk kamp nyt, amelyben arra h vjuk fel a figyelmet, hogy mik zben a sziv rv nycsal dok ugyan gy szeretik a gyerekeiket, gondoskodnak r luk s agg dnak rt k, mint az sszes magyar csal d, addig az llam nem biztos t azonos dolgokat nekik. A kamp ny k zponti eleme, hogy az sszes igaz n fontos dolog minden csal d sz m ra #ugyanaz - hiszen a sziv rv nycsal dok let ben ugyanaz a szeretet, ugyanaz a t r d s s ugyanaz az agg d s van jelen, mint b rmelyik magyar csal d ban. A magyar csal dok sokf les g t bemutat k rtyaj t kot, vide - s podcastsorozatot k sz tett a Sziv rv nycsal dok rt Alap tv ny. A kamp nyban, amely az acsaladazcsalad.hu oldalon indul, sz l k illetve szak rt k (csal dterapeuta, pszichol gus, b lcs dei nevel , stb.) v laszolnak meg n vtelen l, interneten feltett, gyakran gy l lk d k rd seket. Ezzel besz lget st szeretn nek ind tani a t rsadalomban a csal dokr l s egyben el akarj k oszlatni a sziv rv nycsal dokkal kapcsolatos leggyakoribb f lre rt seket. A kamp nyt id z t se kapcsol dik az elm lt h napok esem nyeihez, amelyek aggodalommal t lt tt k el a magyarorsz gi sziv rv nycsal dokat. Az alap tv ny vek ta azon dolgozik, hogy megmutassa: a csal d fogalma sz nesebb, mint ahogy arr l sokan gondolkoznak s ahogy azt a jelen jogi k rnyezet meghat rozza. Fontos c ljuk az is, hogy a csal dok helyzet r l higgadt, nyugodt hangv tel , egym s rveire odafigyel , t nyeken s j l al t masztott kutat sokon alapul p rbesz d induljon. #acsal dazcsal d A nukle ris csal dt pust l elt r csal dmodellek ugyanis nagyon is hasonl ak abban, ami igaz n sz m t: minden magyar csal dra ugyanaz a t r d s, ugyanaz a szeretet s ugyanaz az agg d s jellemz f ggetlen l att l, milyen fel ll sban m k dnek. A kamp nnyal arra szeretn k felh vni a figyelmet, hogy a gyerekek sz m ra nem a sz leik neme fontos, hanem az, hogy szeress k egym st, valamint, hogy szeretet, odafigyel s s gondoskod s vegye k r l ket. Az A csal d az csal d r vid id alatt v lt egy szlogenb l az elm lt vek t rsadalmi szempontb l legsikeresebb emberi jogi kezdem nyez s v Magyarorsz gon. (az A csal d az csal d kamp ny civil kezdem nyez s) Tov bbi inform ci k: https://www.acsaladazcsalad.hu/ Vide ikban ismert emberek mes lnek csal djaikr l s arr l, hogy mit jelent nekik ez a fogalom. M r az tapasztalataik is megmutatj k, hogy milyen sokf le csal d l tezik ma is Magyarorsz gon. Akiknek k sz nj k az egy ttm k d st: Tapaszt Orsi, bel Anita, J rai K ra, Gyrllus Dorka, Lincz nyi M rk , Kov cs Patr cia, Ott Anna, Kov cs Andr s P ter, P l M rton, Hadas Kriszta, Balla Eszter. A csal d az csal d, a gyermek az gyermek, s minden gyermeket azonos jogok kell hogy megillessenek. Ez azonban, ahogy a vide kb l is kider l, ma Magyarorsz gon nincs gy. Legy nk h t nyitottak s hallgassuk meg a sziv rv nysz l ket! Ahogy nekik volt b tors guk v laszolni a k rd sekre, legyen mindenkinek b tors ga v giggondolni, mi a legfontosabb egy gyereknek! #acsal dazcsal d #acsal dazcsal d #acsaladazcsalad Az A csal d az csal d r vid id alatt v lt egy szlogenb l az elm lt vek t rsadalmi szempontb l legsikeresebb emberi jogi kezdem nyez s v Magyarorsz gon. (az A csal d az csal d kamp ny civil kezdem nyez s) Tov bbi inform ci k: https://www.acsaladazcsalad.hu/ Ami sz m t, abban nincs k l nbs g - #ugyanaz az agg d s A Gyermekjogok nemzetk zi napj ra id z tve ind tottunk kamp nyt, amelyben arra h vjuk fel a figyelmet, hogy mik zben a sziv rv nycsal dok ugyan gy szeretik a gyerekeiket, gondoskodnak r luk s agg dnak rt k, mint az sszes magyar csal d, addig az llam nem biztos t azonos dolgokat nekik. A kamp ny k zponti eleme, hogy az sszes igaz n fontos dolog minden csal d sz m ra #ugyanaz - hiszen a sziv rv nycsal dok let ben ugyanaz a szeretet, ugyanaz a t r d s s ugyanaz az agg d s van jelen, mint b rmelyik magyar csal d ban. #acsal dazcsal d Az A csal d az csal d r vid id alatt v lt egy szlogenb l az elm lt vek t rsadalmi szempontb l legsikeresebb emberi jogi kezdem nyez s v Magyarorsz gon. (az A csal d az csal d kamp ny civil kezdem nyez s) Tov bbi inform ci k: https://www.acsaladazcsalad.hu/ Ami sz m t, abban nincs k l nbs g - #ugyanaz az r m A Gyermekjogok nemzetk zi napj ra id z tve ind tottunk kamp nyt, amelyben arra h vjuk fel a figyelmet, hogy mik zben a sziv rv nycsal dok ugyan gy szeretik a gyerekeiket, gondoskodnak r luk s agg dnak rt k, mint az sszes magyar csal d, addig az llam nem biztos t azonos dolgokat nekik. A kamp ny k zponti eleme, hogy az sszes igaz n fontos dolog minden csal d sz m ra #ugyanaz - hiszen a sziv rv nycsal dok let ben ugyanaz a szeretet, ugyanaz a t r d s s ugyanaz az agg d s van jelen, mint b rmelyik magyar csal d ban. #acsal dazcsal d Az A csal d az csal d r vid id alatt v lt egy szlogenb l az elm lt vek t rsadalmi szempontb l legsikeresebb emberi jogi kezdem nyez s v Magyarorsz gon. (az A csal d az csal d kamp ny civil kezdem nyez s) Tov bbi inform ci k: https://www.acsaladazcsalad.hu/
Marriage equality in Hungary Since 2009, same-sex couples in Hungary can enter into registered partnerships. These are legally similar to marriage in many ways: partners inherit from each other, share property if they separate, and are entitled to the same tax, social, labor, and immigration benefits as married couples. However, key differences remain: Only same-sex couples can form registered partnerships They cannot adopt together, even each other s children (even if the child was born during the registered partnership) They cannot take each other s names They cannot access fertility treatments A non-biological parent has no legal parental status, even if they raise the child These legal gaps especially affect rainbow families with children. Only one parent is legally recognized, which can complicate everyday tasks like school enrollment, medical decisions, or travel (they cannot leave the country with one of their parents). These families lack rights that are taken for granted in others like both parents being able to care for their child in a hospital or ensure inheritance and child support. (Detailed source on registered partnerships from H tt r T rsas g)
Equal marriage brief
Goal Move the issue of equal marriage forward in Hungary. Increase public support for marriage equality by reigniting the social conversation around it and giving people the tools to keep that dialogue going.
The Challenge Despite registered partnership being in place, true equality is still out of reach. Many people don't yet see why equal marriage matters or why it matters now. We need to close the empathy gap and spark understanding where there s indifference.
Target audience We re speaking to those who are open but uncertain people who don t currently support equal marriage, not out of strong opposition, but because they haven t had the chance to fully understand it. They tend to stick to what s familiar, aligning with mainstream views simply because it feels easier or more comfortable. For many, it s not resistance it s a lack of exposure. They haven t had meaningful personal experiences with rainbow families or seen firsthand how unequal laws create real problems. Without that emotional connection, it s hard for them to grasp why this issue matters or why it matters now. That s why we re not focusing on the most resistant, dismissive groups. Our energy is best spent where hearts and minds can still be moved.
Insight Support for same-sex marriage in Hungary is approaching 50%* a quiet but growing shift. But people are stuck on the question: Isn t a registered partnership enough? Many don t oppose equal marriage they just haven t felt why it matters yet. They ve accepted the status quo not out of conviction, but because they've rarely seen the cost of this situation. They think this issue is abstract until they realize it affects families just like theirs. *source: H tt r T rsas g
Key message Real families face real consequences without equal marriage. We owe them more than symbolic recognition we owe them legal protection.
Personality and Do's & Don'ts Focus on family equality this is about legal recognition, stability, and fairness. We are about personal, human stories of families with real faces and lived experiences instead of abstract issues. Show that this is not about ideology it s about everyday life and dignity. Use kindness, humor, warmth, and inspiration to create connection. Don t be confrontational or activist in tone. Don t frame this as an LGBTQ+ issue frame it as a broader issue of family law and justice.
TASK Produce an original 60-second film ad in response to the brief. 60 Second Film The written explanation (300 words) A short summary of what happens in the film (150 words) Cultural/context information (150 words): Please explain any cultural terms, references or viewing context which you feel need explanation.
