Financial and Marketing Action Plan for Business Growth
Explore a detailed timeline for executing financial and marketing strategies, including regulatory compliance, team creation, product development, market testing, and continuous innovation. Discover expected funds, profits, traction plans, and target markets for sustainable growth.
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Presentation Transcript
Action Plan I October 2015: Clear All Kinds of the Regulations - OJK - Bank - Operators - Persuade the merchants November 2015: Team & Product - Make the financial & marketing plan - Create the the team - Create the product December 2015: Testing the market - Beta testing in the circle of connections - Evaluate - Learn & review the feedback
Action Plan II January 2016: Execute all the plans - Launching product - Execute the marketing plans February 2016: Evaluation - Evaluate the growth perfomance - Evaluate the users experiences - Keep review the users feedback Marketing Never Stops March 2016: Innovation Mode - Reform the team - Need to create the efficiency - Keep innovative
Expected Fund 1. The Regulations: - The licenses requirement Rp 100.000.000 - Deposit (if needed) expect 50.000.000/operators 10 x 50.000.000 = Rp 500.000.000 2. Operational: - The activity: Rp 100.000.000 -> includes product launching - The team: Rp 100.000.000 3. The Marketing Plan: - The need of marketing around Rp 10.000.000.000 -> include radio & tv ads for 2-3 years
Expected Profit Year 1 - The total cost = Rp 2.000.000.000 -> include working capital - 2.000.000 active user Pesimistic Profit: - Rp 1000 x 2.000.000 active user = 2000.000.000 in the first month of year 2 The BEP Point is approximately1 year
Traction Plans (2) 142 of 250 Gamer s Respondents are Spenders Means 56,8% of Gamers are Spenders There are 30 Million Gamers in Indonesia 34,1% if Indonesian s Internet users are gamers (88,1 Million Internet Users in Indonesia) Source: Skyoneapp
Traction Plans (3) So, in Binus University alone There are more or less 42.000 students And expect 34,1% of 42.000 students are 14322 gamers So 56.8% of 14322 = 8134,90 -> around 8135 Spenders So in around 3 months we predict that we can get 8135 Spenders only in Binus University alone with Booth Campaign and through the WoM
