Fit Gap Analysis at Washington Adventist University
Fit Gap Analysis is a crucial process that identifies information needs, catalogs available data, and highlights the gaps for successful outcomes. Learn about the key elements such as business requirements, project goals, user targets, and more at Washington Adventist University. Discover how to close the gap by gathering feedback and resources to refine project goals, brand identity, style guidelines, and user insights.
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Presentation Transcript
Fit Gap Analysis Fit Gap Analysis Washington Adventist University Washington Adventist University 2/10/2017 2/10/2017
What is a Fit Gap Analysis? A fit gap analysis identifies what information is needed for success, catalogues what information is available, and documents the gap between them as a list of needs. 2/10/17 2/10/17 2 2
What is needed? What is needed? Business Requirements User Requirements 1. Project Goals 1. Motivations 2. Brand Identity 2. Insights 3. Style Guidelines 3. Tasks 4. User Targets 4. Pain points 2/10/17 2/10/17 3 3
What do we have? What do we have? Business Requirements User Requirements 1. Project Goals YES We do have Project Goals from two sources that require confirmation. 1. Motivations - NO We need information on motivation, and will gather this through the user research study. 2. Brand Identity SOME We made an educated guess on brand based on assorted materials, but we are unsure if it s correct, and need confirmation/correction. 2. Insights - SOME We received some information on user insights but need more, we will gather more through the user research study. 3. Style Guidelines SOME We received guidelines appropriate for print design but not the web. We pulled some inspiration for a web style guide that needs confirmation/correction. 3. Tasks SOME We received some information on user tasks but need more, we will gather more through the user research study. 4. Pain points NO We need information on pain points, and will gather this through the user research study. 4. User Targets YES We received a large user map that we have condensed into three prioritized targets that require confirmation. 2/10/17 2/10/17 4 4
How do we close the gap? WAU Feedback Needed For these items, please review and provide feedback and additional resources if available. Project Goals Specifically, we need the compliance requirements (i.e. Title IX disclosures, etc.) Brand Identity Style Guidelines User Targets User Research Study In the next phase of our project, we will design an online user research survey to identify and quantify these items. Motivations Insights Tasks Pain points 2/10/17 2/10/17 5 5
Project Goals Project Goals Gathered from User Requirements Doc (10/16) and an interview with Angie Crews (1/24/17).
Project Goals Increase conversion of prospective students to applicants Prioritize marketing over internal communication opportunities Clearly communicate holistic approach to education, supporting mind, body and soul Clearly communicate close proximity to the nation s capital and all it has to offer, which expands educational opportunities beyond the classroom Clearly communicate efforts to achieve excellence at all levels of the institution Must meet compliance requirements Provides a place for the President to speak directly to his audience 2/10/17 2/10/17 7 7
Design Goals Attractive and uncluttered, so that information is easier to find Photos and graphics should represent the brand, conveying its friendly and supportive environment Visuals should be informative to the specific audiences Portals should quickly direct visitors to the information they are seeking Site navigation needs to be easy and intuitive Site navigation needs to be consistent in the way it functions so that visitors can move from page to page and intuitively know where to go for the information they are seeking Site navigation needs to be easy to use so that visitors can find what they want within a limited number of clicks Design must meet accessibility requirements 2/10/17 2/10/17 8 8
Brand Identity Brand Identity We were not provided Brand Guidelines, but we have been provided additional materials that help us extrapolate brand.
Purpose: What motivates us every day To produce graduates who bring competence and moral leadership to their communities. 2/10/17 2/10/17 10 10
Value: The core beliefs supporting our purpose We value faith in God and celebrate the goodness of creation, the dignity of diverse peoples and the possibility of human transformation. Through worship and shared experiences, we uphold spiritual integrity and help one another to achieve it. We value the enhancement of the mind through enthusiasm, excellence and honesty in learning. In both study and conversation, we honor the consideration of ideas and the increase of understanding. We value safety, respect and courtesy as every person's need and right. To assist one another in learning, we attend, in particular, to making our environment hospitable to study. We value generosity in both attitude and practice and consider higher education to be both a training and an opportunity for service. We value beauty and order -- in the buildings, on the grounds, in ourselves. We take responsibility for the look, the sound and the feel of our campus. We value the health of body, mind and soul, and encourage each other to eat, rest and exercise for maximum benefit to our entire being. We value both honesty and determination with respect to these ideals. We acknowledge our need and capacity, under God, for continuous growth toward their realization. 2/10/17 2/10/17 11 11
Character: How our brand acts toward the world We take personal responsibility for continuous improvement and commitment to lifelong learning as we celebrate creativity, innovation, service, and the success of learners. We insist on an environment of respect. Our actions reflect the respect we hold for our students, our colleagues, our community, and ourselves. We trust each member of the community as an individual deserving of kindness, dignity, and fairness. All are gifted; all are valued. We honor the trust placed in us by our students, the community, and our colleagues. With trust, we act openly and ethically, motivated by cooperation and a collaborative spirit. We take responsibility to share information, encourage the exchange of ideas, listen without judgment, and speak with honesty and candor. We hold ourselves and others accountable for our professional and personal actions, acting responsibly and conducting our business with integrity. 2/10/17 2/10/17 12 12
Promise: Our commitment to the work We will model the life and teachings of Jesus Christ in all aspects of the learning community. 2/10/17 2/10/17 13 13
Style Guide Style Guide We were provided the Style and Graphic Standards Manual and the Shock Graphics Standards Manual; both documents focus on print standards and logo treatments not the web. We have pulled some useful information to seed for a new web style guide.
The University Style District* Granjon* Times New Roman Arial HEX A4ACAE PMS 540 HEX 003359 *Propriety font not yet purchased 2/10/17 2/10/17 15 15
The Athletic Style Rockwell Extra Bold Myriad* Eurostile ExtendedTwo* PMS 1665 HEX E25F29 PMS 423 HEX BCBEB9 PMS 282 HEX 1B2946 *Propriety font not yet purchased 2/10/17 2/10/17 16 16
User Targets User Targets Gathered from User Requirements Doc (10/16) and an interview with Angie Crews (1/24/17).
About User Targets Before reviewing the user targets, we want to make sure we have a common understanding: 1. Only the most valuable users are targets. 2. Tertiary users, who are not targets, will still be able to use the site and find the information they are looking for. 3. This decision tells the design team who to optimize the design for, targets will feel like the site was designed especially for them. 4. When reviewing how we have grouped some user types into targets, know that adding users will make the site more generic filtering out less valuable users will make the site more unique. 5. More than three user targets is not advised, or in scope. 2/10/17 2/10/17 18 18
Prioritization of User Groups (Based on Project Goals) Washington Adventist University Future Students Current Students Faculty and staff Alumni President's Audience WAU Community External Audiences with Association to the School 4-year high school applicants Adventist Academy applicants International applicants Home Schooled Applicants GED Transfer Applicants Veterans SGPS External Audiences with No Association to the School Degree Program Applicants Applicant Parents Applicant Parents Applicant Parents Applicant Parents GED Applicants Internal Audiences Certificate Program Applicants Primary Target A Primary Target B Secondary Target Tertiary Users Transfer Applicants 2/10/17 2/10/17 19 19
User Targets 4-year high school applicants Veterans Adventist Academy applicants Transfer Applicants SGPS Degree Program Applicants SGPS Transfer Applicants High School Parents Young Prospects Adult Academics Home Schooled Applicants International applicants SGPS Certificate Program Applicants Adventist Academy Parents SGPS GED Applicants Home School Parents Participating Parents GED International Parents 2/10/17 2/10/17 20 20
User Motivations User Motivations What psychological needs drive your target users in life?
User Motivations We do not have any information regarding user motivations for these target groups. Motivations are feelings that users want to experience that are core to their psychology. Examples of motivations include: Group A needs to feel free. Group B needs to feel accomplished. Group C needs to feel validated. 2/10/17 2/10/17 22 22
User Insights User Insights What needs and values do your users have?
User Insights Young Prospects International Consideration Need to know that they will fit in and thrive Value a good education - both inside and outside of the classroom Value diversity Value location so close to the nation s capital Transfer and GED Consideration Value quality and affordability Value supportive learning environment Adult Academics Veteran Considerations Need to know that WAU is Military Friendly Value quality of the academic programs Value campus location with close proximity to the military installations in the Washington metropolitan area 2/10/17 2/10/17 24 24
User Tasks User Tasks What tasks flows need to be supported by your website to best service your users?
User Tasks Young Prospects Learn about the program of their interest; this includes an overview of the school, description of the degree or certificate program, allied services and school life (i.e. ministry, living on campus, cafeteria, and athletics programs). Prepare their application; this includes gathering all the materials and processes that will allow a prospective student to actually submit an application. It should include all the requirements, the documentation and third-party forms required for the application and an application that can be filled out on line. 2/10/17 2/10/17 26 26
User Pain Points User Pain Points What is your current website not offering, or handling poorly, according to your users?
Pain Points Other than some high-level feedback regarding difficulty with the current site s navigation, we have not received any information regarding pain points for our target user groups. 2/10/17 2/10/17 28 28
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