Floral Design and Floriculture: Understanding the Art and Business
Explore the art of floral design and the flourishing industry of floriculture. Learn about the cultivation, production, and factors influencing floral crops, as well as the variety of floral businesses and ornamental horticulture. Discover the beauty of cut flowers, potted plants, and foliage commonly used in floral arrangements.
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Presentation Transcript
CAREERS IN FLORAL DESIGN Unit 1
WHAT IS FLORAL DESIGN? Floral design is the art of using plant materials and flowers to create a pleasing and balanced composition.
FLORICULTURE culture of flowers The art and science of growing flowers An international, multibillion dollar industry based on flowering and foliage plants.
FLORICULTURE BUSINESS Production of floral crops Distribution of crops from grower to consumer Processing of crops before sale
COMMON FLORAL BUSINESSES Floral Shops Floral Supply Companies Production Greenhouses
ORNAMENTAL HORTICULTURE The practice of growing and using plants for decorative purposes Floriculture is a major part of this industry Nursery/landscape is another major part
FLORAL PRODUCTION Involves the growing of flowering or foliage crops to sale size or maturity
FACTORS INFLUENCING PRODUCTION http://www.google.com/images?q=tbn:ANd9GcRCjQXIhMGhC7Lho0Wa0jd0dKidNwhNWdUUFYQ9SihDYUfg4oKw7mZn18Q Profit http://www.google.com/images?q=tbn:ANd9GcQ0BElWXQMDI3d7k7Cnq6uXfq43_r_5GyhuHhXQY1CrPB4-Tb3zrN5kPwc Climate Amount of sunlight Average temperature http://t0.gstatic.com/images?q=tbn:ANd9GcRWmcg_j5DIDPXYtNpaI6o_Co6p597usCdgkKtk4m_v-Dm33NG2kRsjvg Nearness of the market Cut flowers can be far from market Potted/bedding plants must be very close to market
FLORICULTURE CROPS Cut flowers and foliage Potted flowering plants Foliage plants Bedding plants
CUT FLOWERS & FOLIAGE Supplying cut flowers to wholesale florists Common Flowers Roses Carnations Chrysanthemums Orchids Common Foliage (greens) Leatherleaf Lemonleaf Huckleberry
POTTED FLOWERING PLANTS Plants are grown to flowering stage in a greenhouse The entire plant and pot are then shipped to market Common Plants Pointsettas Chrysanthemums Easter Lilies African Violets
FOLIAGE PLANTS Plants grown for their leaves rather than their flowers Also called house plants Commonly grown in Florida Common Plants Philodendrons Dieffenbachias Figs Scheffleras Dracaenas http://t1.gstatic.com/images?q=tbn:ANd9GcQIUhOZ5uYwPwaScRWbkDKUfRNianw7cwPszD1kk93fju5Gn4Z-UXQJXw
BEDDING PLANTS Grown in the spring for outdoor planting Herbaceous, annual flowers & vegetables Unable to survive cold temperatures Common Plants Impatiens Petunias Marigolds Tomatoes
GROWERS Producers of flowers and foliage Produced through plant propagation The reproduction of plants from a seed or portion of a plant Most are produced in greenhouses Provided florists with flowers
FLORISTS Wholesale Retail
WHOLESALE FLORISTS Purchases cut flowers, cut foliage, and hard goods from a number of suppliers Are buyers Must be very knowledgeable Resell and distribute goods to retail businesses or other wholesalers (not to the public)
WHOLESALE FLORISTS Wholesale Floral Manager Oversees operations of business Supervises staff Estimates retail demands Prepares long-range plans Salesperson Has direct and frequent contact with retail florist Takes orders and arranges delivery of products
RETAIL FLORISTS Sell to consumers Provides floral design services, cut flowers, and other floriculture crops May be independent or in a retail outlet
RETAIL FLORISTS Retail Floral Manager Coordinates the operations of the business Manages personnel, work with budgets, maintains store inventory Floral Arranger Makes and copy floral designs Floral Designer Creates and designs unique floral art
FLORAL DISTRIBUTION Shortest sale route From local grower to consumer Longest sale route Via the international flower market Producer Exporter Wholesaler Retailer Consumer
INTERNATIONAL FLOWER MARKET Cut flowers are perishable making it critical that floral products are delivered to the market as soon as possible Regular air traffic linking the world today, makes an international market possible 80-90% of the fresh cut flowers entering the United States pass through the Miami International Airport They make up the airport s largest single commodity
WORLDS CUT FLOWER INDUSTRY Percentage of World Flower Exports by Country 18% 2%1% Holland Columbia Italy Israel Spain Kenya Other 4% 6% 59% 10%
U.S. CUT FLOWER INDUSTRY Columbia stands out as the primary supplier of cut flowers to the United States California and Florida lead the way in floral production Wholesale value of floral crops in the US is around $4 billion
