Food and Wine Tourism Target Groups Analysis
This resource delves into the behavior of food and wine tourists, identifying target groups and offering guidelines for a harmonious tour experience. Explore different profiles and sustainable rules for visiting food and wine-producing regions.
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2nd Edition Food and Wine Tourism ERICA CROCE AND GIOVANNI PERRI
CHAPTER 3 Tourists on the Food and Wine Trail: Who Are They?
LEARNING OBJECTIVES To examine food and wine tourists behaviour. To define and describe food and wine tourism target groups in order to deal with them meeting their expectations. To provide useful guidelines to follow for tourists before, during and after the visit.
Figure 3.2. Food and wine tourists: a pyramid of different types.
Review Questions and Tasks Describe common food and wine tourists behaviour. Imagine welcoming, during the same tour and in the same group, tourists belonging to different target groups. Choose from Fig. 3.2 three different profiles ; briefly describe their main characteristics and explain how you would deal with each of them in order to let everyone feel comfortable with each other and with the tour. Write a very short document containing at most ten sustainable rules that an aware tourist should follow when visiting a food- and wine-producing region.
