Future of Business: AI Adoption and Implementation Strategies

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In a world where robotics and AI are shaping industries, promoting AI opportunities while addressing risks is crucial. Targeting the general public as the audience, the focus should be on building trust, transparency, and implementing change management strategies. The goal is to enhance revenue, debunk stigmas, and advance marketing content effectively.

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Lazaridis Consulting Group The Future of Business

Lazaridis Consulting Group Robots will take over the world

Lazaridis Consulting Group AI is CRITICAL to the Future of Business

Lazaridis Consulting Group Companies that have been most successful at implementing AI have spent as much on adoption and implementation as they have on the technology itself. -McKinsey, 2019

Lazaridis Consulting Group ElementAI will be at the forefront

RECOMMENDATION Support the general public and organizations to accept and effectively adopt AI. Build trust and transparency Ethics Strategy Change management New revenue and profitability Debunk stigma Content Marketing

ELEMENTAI: WHERE TO NEXT? CONSULTING TEAM: TONY DAO, AUDREY GOTTLIEB, JUDY TRAN, SHAHIN SAFAKHOO PRESENTING TO: JF GAGNE (FOUNDER AND CEO) YOSHUA BENGIO (CO-FOUNDER)

AGENDA I. Background Analysis Problem II. Alternatives III. Recommendation IV. Implementation Financial Impacts Contingencies V. Closing

PROBLEM How do we as a company and as an industry promote the opportunities created by AI yet address the perceived downsides? What are the risks associated with that and what are the risks if we don t address it? Who do you think is our target audience? Who are our natural and unnatural partners in creating this change? Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

WHO IS OUR TARGET SEGMENT? ELEMENTAI Businesses Consumers of Businesses Therefore: The target audience needs to be the general public. Background AnalysisProblem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

INTERNAL ANALYSIS Strengths Weaknesses Talent / expertise (100+ PHD s) Full stack: Right from research Customized solutions Long sales cycle Root causing the long sales cycle: fear of adoption leads to hesitation. Background AnalysisProblem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

EXTERNAL ANALYSIS Opportunities Threats and Risks Revolutionize and transform the way business is done Cybersecurity Changing policymakers and legislation with regards to cybersecurity Negative public perception and stigma Background AnalysisProblem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

Lazaridis Consulting Group PROBLEM & KEY QUESTIONS

KEY QUESTIONS Key Problem: Fear and hesitation in adopting AI. How do you promote the opportunities created by AI? (*also addressing downsides) Promoting AI Content marketing What are the risks involved with the above, and how can you address it? Free promotion for competitors Risks Who is your target audience? General public (workforce included) Target Audience Prosci (N. American Leader) Current Investors Policy Makers Who will be your partners in creating this change? Partners Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

Lazaridis Consulting Group ALTERNATIVES

ALTERNATIVES Address Stigma Profitability Industry Impact Wait and See Approach: Organic change in perception Content marketing Incorporate change management into all contracts. Offer change management as an option in contracts. Address stigma and create new revenue stream. Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

Lazaridis Consulting Group RECOMMENDATION

RECOMMENDATION Support the general public and organizations to accept and effectively adopt AI. Build trust and transparency Ethics Strategy Change management New revenue and profitability Debunk stigma Content Marketing Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

Lazaridis Consulting Group IMPLEMENTATION

DEBUNKING THE STIGMA: MARKETING CAMPAIGN WHAT? Create original content marketing WHY? Break down the negative stigma surrounding AI for businesses and the general population Build trust and transparency Background Analysis Problem Alternatives Recommendation ImplementationFinancial Impacts Contingencies Closing

DEBUNKING THE STIGMA: MARKETING CAMPAIGN (2020 ONWARDS) HOW? WHO? KPIs Hire 3 marketing staff to develop content marketing HR Manager Launch daily Fact or Fiction? content marketing on Instagram Will AI take over all our jobs? Will robots take over the world? Launch Fact or Fiction? videos and success stories Y1: biweekly Onwards: monthly Marketing staff Target: 50,000 views Create and solicit dialogue from followers Work with companies tackling global issues and market Background Analysis Problem Alternatives Recommendation ImplementationFinancial Impacts Contingencies Closing Sales development staff

DEBUNKING THE STIGMA: WORKING WITH OUR PARTNERS (2020 ONWARDS) WHAT? Create and launch a corporate ethics strategy and work with policy makers WHY? Build trust and transparency among potential consumers and the general public Help inform future legislation Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

IMPLEMENTATION HOW? WHO? KPIs Create an industry ethics charter Townhall Followers What matters to you? Other AI companies Launch a press release and conference (e.g., CBC, Chosun Ilbo, Singapore Times, Tout le monde en parle) Participate in lobby days and consultations with policy makers ELEMENTAI Stakeholders CEO CEO 4 public forums per year Background Analysis Problem Alternatives Recommendation ImplementationFinancial Impacts Contingencies Closing

NEW REVENUE STREAMS: GROWING THE BUSINESS WHAT? Partner with change management companies to facilitate AI adoption WHY? Provide businesses resources to adopt AI Background Analysis Problem Alternatives Recommendation ImplementationFinancial Impacts Contingencies Closing

NEW REVENUE STREAMS: GROWING THE BUSINESS HOW? WHO? KPIs Partner with external change management consulting companies (e.g., ProSci, Accenture) to offer packaged services Negotiate contract and agreements CEO, Executive Sales Staff 25% of revenue from change management consulting company Legal staff Background Analysis Problem Alternatives Recommendation ImplementationFinancial Impacts Contingencies Closing

CHANGE MANAGEMENT FRAMEWORK Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

Lazaridis Consulting Group FINANCIAL IMPACTS

COST Implementation Cost 2020 2021 2022 2023 2024 2025 2026 2027 2028 Total Cost $2,790,000 $605,000 $632,500 $662,750 $696,025 $787,531 $901,914 $1,044,893 $1,223,616 Content Marketing Team $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 $150,000 Content Development $390,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 $180,000 BD $250,000 $275,000 $302,500 $332,750 $366,025 $457,531 $571,914 $714,893 $893,616 Press Release and Conference $2,000,000 Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

REVENUE 323M Revenue NPV (2020-2028) 51x ROIC Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

Lazaridis Consulting Group CONTINGENCIES

RISK LIKELIHOOD CONTINGENCY PLAN (a) Pitch the importance of effective change management to clients to achieving desired results. Clients will not adopt AI because of increased price of full package. Medium (b) Offer contract with various package options: with OR without change management. Work with policy makers to continue to build transparency and create an Ethics Strategy. AI Industry continues unethical practices (e.g. data breaches) High Participate in public forums. Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

Lazaridis Consulting Group CLOSING

CLOSING Research Customized solution that will MAXIMIZE the Return on Investment for the client. Technology / AI Solution Full Package Change Management Background Analysis Problem Alternatives Recommendation Implementation Financial Impacts Contingencies Closing

Lazaridis Consulting Group Appendix

LONG-TERM GLOBAL FOOD CRISIS CLIMATE PATTERNS NATURAL DISASTERS

FINANCIAL ASSUMPTIONS Assumptions Average Contract 2020 Clients Won Clients who want change mangement Total client Approched $5,000,000 25 25% 100 Win Rate Improved Win Rate 25% 33% WACC NPV Cost NPV Revenue ROIC 15% $6,202,352 $323,816,849 51