Gas4India Campaign - Promoting Natural Gas Usage in India
Gas4India campaign, launched by Petroleum Minister Dharmendra Pradhan, aims to promote the use of natural gas in India as the country transitions towards a gas-based economy. The campaign includes various events, social media promotions, and initiatives to raise awareness about the benefits of natural gas. Gas4India team actively participated in events like Urja Ganga, IEF-IGU, and CNG-fuelled two-wheeler launch by MGL in Mumbai, emphasizing the advantages of natural gas over other fossil fuels. They also organized Green Mobility EXPO and collaborated with FLAME University for the Kurukshetra festival. Through these efforts, Gas4India is driving the message of sustainable energy consumption and the importance of natural gas in India's energy mix.
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Presentation Transcript
Gas4India Launch, New Delhi Petroleum Minister Dharmendra Pradhan on launched the 'Gas4India' campaign on 6th September 2016 The Campaign is aimed at promoting the use of Natural Gas in the country. The campaign is relevant in the context that India is moving towards becoming a gas-based economy. Gas4India is a unified cross-country, multimedia, multi-event campaign to communicate the national, social, economic and ecological benefits of using natural gas as the fuel of choice to every citizen.
Urja Ganga, Benaras Gas4India team tirelessly worked towards amplifying Gas for India messaging during Urja Ganga Gas4India developed content and designed creatives for Urja Ganga event Live Tweeting of the address by Petroleum and Natural Gas Minister Shri Dharmendra Pradhan and the Prime Minister Shri Narendra Modi. Continuous promotions on Facebook and Twitter. Also worked to increase genuine followers Created 4-5 videos that were used on social media The hashtag #Gas4India was trending throughout the event.
IEF-IGU, PetroTech, New Delhi Gas4India team was engaged in continuous promotions on Facebook and Twitter. Also worked to increase genuine followers Worked towards amplifying Gas4India messaging during IEF-IGU event. Gas4India designed innovative creatives for IEF-IGU Live Tweeting of the address by Petroleum and Natural Gas Minister Shri Dharmendra Pradhan.
Launch of CNG-Fuelled Two Wheelers by MGL, Mumbai Gas4India team ran a social media campaign with an aim to increase awareness about the launch Gas4India team was present on the ground and was doing Live tweeting. The launch was covered LIVE on Facebook. Both Facebook and Twitter had continuous messages spreading benefits of natural gas vis- -vis other fossil fuels Gas4India team designed creatives aimed at creating awareness about the benefits of Natural Gas that were used during the event.
Green Mobility EXPO Pragati Maidan, New Delhi Gas4India team designed and managed live stall at Pragati Maidan Volunteers and Gas4India team members were present during the three-day event to increase awareness about the benefits of Natural Gas. Gas4India team was engaged in continuous promotions on Facebook and Twitter. Also worked to increase genuine followers Gas4India team designed and got collaterals made. These collaterals were distributed during the event to spread awareness about the benefits of natural gas among the public.
FLAME Kurukshetra, Pune Gas4India campaign collaborated with FLAME University, Pune for their festival Kurukshetra Gas4India creatives were used till the run up to the event. It was an experiment to increase awareness among the students community. A Gas4India truck was designed explaining all the benefits of natural gas on the environment, health and economy. Apart from encouraging students to participate in clean energy sports, the Gas4India team designed innovative messaging for the event Students were encouraged to share their opinions about Natural Gas via social media platforms
SHELL Technology Centre Launch, Bangalore Gas4India team designed and managed live stall at Bangalore Volunteers and Gas4India team members were present during the two-day event to increase awareness about the benefits of natural gas -Gas4India team was engaged in Continuous promotions on Facebook and Twitter. Also worked to increase genuine followers Gas4India team designed and got collaterals made. These collaterals were distributed during the event to spread awareness about the benefits of natural gas.
