Global Climate Change Information Sources
Discover how different age groups and genders access information about climate change, including preferences for educational institutions, domestic scientists, international media, and social media platforms like Instagram, TikTok, and Facebook. Explore the use of various sources for climate news among individuals aged 18-29, 30-39, 40-49, and 50+.
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Presentation Transcript
Global Climate Sources: Younger people are more likely to trust educational institutions while older people lean more on domestic scientists Which of the following sources, if any, do you use to get information about climate change? 18-29 30-39 40-49 50+ 50 49 48 47 45 44 42 40 38 38 37 35 34 34 34 33 33 31 31 31 31 30 30 29 28 28 27 25 22 22 22 21 20 20 20 20 19 19 19 19 17 17 16 16 14 14 12 8 Q22. Below is a list of sources someone could use to get information about climate change. Which of the following sources, if any, do you use to get information about climate change? 1
Global Climate Sources: Men are generally more likely than women to use international media and to turn to scientists for their climate news Which of the following sources, if any, do you use to get information about climate change? Men Women 49 48 45 40 38 36 36 33 32 30 30 29 27 25 23 20 19 19 19 18 18 18 12 11 Q22. Below is a list of sources someone could use to get information about climate change. Which of the following sources, if any, do you use to get information about climate change? 2
Global News on Social Media: People over 50 are significantly less likely to get news from social media, though 60% still do so at least once a day 18-29 30-39 40-49 50+ How often do you use social media to get your news? 79 76 72 60 42 40 38 38 37 35 32 25 17 16 15 14 12 7 6 6 5 5 4 3 Rarely or never About once a week A few times a week Every day More than once a day At least once a day QSourceFreq. How often do you use each of the following sources to get your news? 3
Global News on Social Media: Women are slightly more likely to get news from social media than men Men Women How often do you use social media to get your news? 72 70 39 38 33 32 15 14 9 8 6 6 Rarely or never About once a week A few times a week Every day More than once a day At least once a day QSourceFreq. How often do you use each of the following sources to get your news? 4
Global Social Media: Younger people are much more likely to get news from Instagram, TikTok and X; the youngest cohort is using Facebook less than others 18-29 30-39 40-49 50+ Which social media platforms do you use to find news? 74 74 73 73 72 70 68 66 65 58 58 55 54 53 52 52 50 47 42 34 33 31 29 29 29 28 28 26 26 24 24 20 18 17 16 16 13 12 12 11 11 11 10 10 8 7 6 5 4 4 3 3 YouTube Facebook Instagram TikTok WhatsApp X (formerly Twitter) Telegram Messenger (Meta/Facebook) Snapchat Pinterest LinkedIn Reddit WeChat QSocialMedia. You said you get at least some of your news from social media. Which social media platforms, if any, do you use to find news? 5
Global Social Media: Women are more likely to get news on TikTok, Instagram and Pinterest while men are more likely to use YouTube, X and Telegram Men Women Which social media platforms do you use to find news? 75 72 70 67 58 54 53 53 50 43 35 28 27 27 25 22 16 15 14 13 10 8 8 6 4 3 YouTube Facebook WhatsApp Instagram TikTok X (formerly Twitter) Telegram Messenger (Meta/Facebook) LinkedIn Snapchat Pinterest Reddit WeChat QSocialMedia. You said you get at least some of your news from social media. Which social media platforms, if any, do you use to find news? 6
Global Belief in CC: More frequent users of social media are more likely to believe in climate changed caused by human activity; sporadic users have a lower belief in climate change than complete abstainers Man-made climate change Non man-made climate change Climate not changing How often do you use social media to get your news? 3 3 3 4 5 5 5 23 24 25 25 25 28 34 75 73 72 71 70 66 61 GLOBAL AVERAGE More than once a day Every day A few times a week Once a week Rarely/never At least once a day QSourceFreq. How often do you use each of the following sources to get your news? 7
Global Methane Familiarity: Regular users of social media report a higher level of familiarity with methane, with those who get news from social media multiple times a day especially likely to be familiar Very familiar Somewhat familiar Heard of Never heard of How often do you use social media to get your news? 13 14 15 15 17 19 21 32 36 37 39 39 41 39 37 Total Familiar 55% 36 35 Total Familiar 50% 35 Total Familiar 48% Total Familiar 47% 33 Total Familiar 44% 28 30 Total Familiar 40% Total Familiar 40% 17 14 13 12 12 11 10 GLOBAL AVERAGE More than once a day Every day A few times a week Once a week Rarely/never At least once a day QSourceFreq. How often do you use each of the following sources to get your news? 8
