Glossary of Key Terms in Radio Industry and Quickfire Questions

THE RADIO INDUSTRY: SET TEXT LATE NIGHT WOMEN S HOUR

Make a glossary of key terms from the textbook Emerging media refers to communication through digital technology and new platforms with interactive elements, for example podcasts, social media Public service broadcaster A radio or television to offer a public that is seen to offer a public service by catering a range of tastes and audiences. The main PSB in the UK is BBC, ITV, Channel4 Channel 5 and S4C. Profile For radio stations this refers to how they are defined to their target audience through their brand identity, which may be defined by, for example, the presenters or programme style. This includes their aims and their ethos. Cross-platform marketing Where one form is advertised on another media platform. For example BBC 1 will broadcast promotional ads for its radio stations; these will also be one the BBC website.

Make a glossary of key terms from the textbook Syndicated output When radio stations make and sell a programme to other stations, or buy a programme that may be available to other radio stations. Stripping A technique used in radio and TV whereby a certain programme is broadcast at the same time every day. In radio this attracts an audience who associate a particular programme with their daily routine, for example driving home from work. Audio streaming Where listeners can click on click to play the radio programme instantly. This has increased the global reach of BBC radio, as listeners abroad can tune in to hear the lie programme.

Complete the Quickfire Questions 3.18-3.23 and summarise your answer to each question in a paragraph. What marketing strategies are used by commercial radio to promote stations and programmes? Radio stations can use a range of different marketing strategies to gain more people listening into their station. Some of these include cross-platform marketing, BBC produce their own promotional films and having their own website, this allows the station to reach a further audience, reaching globally. Why is BBC Taster an important service for the company and its audience? Taster is an interactive service meaning that it allows the audience to feel more involved with the programme. It allows the audience to give their feedback which is allows them to carter to the target audience.

Complete the Quickfire Questions 3.18-3.23 and summarise your answer to each question in a paragraph. Why it is important to have an independent regulator? It allows to keep the audiences protected and can work effectively. In order to make sure that certain content isn t seen by the incorrect target audience then having this independent regulator is helpful to protecting that. How does LNWH go some way to fulfilling one of the strategic objectives of the BBC? transfer mainstream services to better appeal to younger audiences this means that because the main host of the show is a young women who can relate to the younger target audience, this can then reach wider global target audience appeal, gaining more listeners.

Complete the Quickfire Questions 3.18-3.23 and summarise your answer to each question in a paragraph. How do radio programmes construct audiences? Programmes can construct an audience by doing a number of different things, such as the title of the programme, the themes that are covered, the mode of address of the presenter and the guests that appear. Consider how could you could apply Hall/s theory to LNWH? Some audiences may have an negotiated response as some topic discussed in the programme they do not agree with, but agree with other topics that may be discussed on the programme. Some audiences may have a preferred reading however because they are willing listening to the programme, meaning that they like or agree with the programmeis saying.

What is BBC radio is both national and regional, there are over 40 local/regional stations attracting more than nine million listeners each week.A public service broadcast that is funded by TV licenses and does not air commercials. a radio public service broadcaster?

What are the 5 categories of commercial radio stations in the UK? Give examples National commercial radio -there are three of these stations broadcasting at the time of writing: Classic FM, Talksport and Absolute Radio. National brands these are regional stations that have been collected into networks, sharing some programmes and syndicated output. They are; Global Radio heart, galaxy, gold and radio X BurerMedia group kiss and magic Guardian Media Group Real radio Independent local radio regional commercial stations. Certain areas of the country, are not part of network group. Community radio different format from public service and commercial stations. Community stations serve their local areas and produce content of interest to local people. Non-profit making and are usually funded by the local community. Heart radio They are based in hospitals and staffed by volunteers, broadcasting in the UK.

Marketing: How does the BBC promote its stations Cross-platform marketing Billboard and magazine ads for stations and presenters. BBC radio produces promotional films focusing on a particular part of its output. BBC taster is an interactive service that enables the BBC to showcase experimental ideas and new talent. It allows audiences to give back feedback. and programmes?

What are the seven codes A presenter the presenter in speech-led programmes acts as an anchor to guide the discussion between various guests. E.g Miles Jupp in The News Quiz. Discussion a group of people discussing a range of topics. Often key part of Radio s 4 schedule. Phone-ins effective, cheap way of involving listeners Contributors news magazine like PM on Radio 4 invite guests who tend to be experts or knowledgeable in the topic under discussion. Drama Radio 4 has regular feature of The Afternoon Play. Other dramas include the long-running radio soap The Archers. Documentaries these may be related news items or current affairs, or be music themed, eg life of the pop star. Outside broadcasts -reporters, presenters and mobile studios bring stories and feature from different national and global locations. The focus is on the human voice and sound effects. and conventions of speech- based radio programmes?

What is scheduling and how does it work in the BBC s radio programming The scheduling of a particular programme will have been researched in order to maximise the target audience. The radio divides up its day related to what the audience may be doling. Radio 2 and 2 both have breakfast shows for those driving to work, which has a large audience. Speech-led stations such as R4 engages in stripping (key word means certain programme is broadcast at the same time everyday) schedule. EgWomen s hour and its spin off, Late Night Women s Hour. WH broadcasts everyday at 10am. LNWH is a monthly programme at 11pm. ?

WHO IS THE VOICE OF LATE NIGHT WOMEN S HOUR (LNWH) ON RADIO 4? Lauren Laverne is the voice of the late night women s hour She is a similar age as the target audience and is known for her involvement in music and the arts.

Who The Communications Act of 2003 established Ofcom as the new UK regulator. Previously, the role had been held by a range of different regulatory bodies. The BBC as a public service broadcaster was regulated by the BC Trust and Ofcom until 2017, but now is solely regulated by Ofcom. Regulates the Radio and Television Broadcasting Industry?

What is the role of this regulator? The role of Ofcom with regards to broadcasting is: To ensure that a wide rage of TV and radio services of high quality and wide appeal is available. Top maintain plurality in the provision of broadcasting. To adequately protect audiences against offensive or harmful material. To protect audiences against unfairness or infringement of privacy.

Key Theory: How can Curran and Seaton s Power and Media Industries be applied to the BBC and James Curran and Jean Seaton s theories main points are: The idea that the media are controlled by a small number of companies primarily driven by the logic of profit and power. The idea that media concentration generally limits or inhibits variety, creativity and quality. The idea that more socially diverse patterns of ownership help create the conditions for more varied and adventurous media productions LNWH?

Key Theory: How can Curran and Seaton s Power and Media Industries be applied to the BBC and The importance of the BBC as a major deliver of radio and TV programmes. The role of BBC as a public service broadcaster and its relative freedom from commercial pressure, for example selling ads. This, in theory, gives it more scope to produce innovative and creative programmes, targeting niche and diverse audiences of which LNWH is a good example. The ethos of the BBC and is need to address a range of audiences. LNWH?

What are the 4 factors that create appeal for Radio audiences? The blind medium only involves hearing with no visual images. Allows audiences to use imagination. The companion medium the radio format provides a strong sense of personal communication for the audience. Audiences can text and email programmes and get mentioned or a shout out. Some programmes have phone-ins, and they can air their views or choose a song. The intimate medium radio is very personal. It encourages intimacy by the use of the direct mode of address. The undemanding medium it allows the audience to do other things while listening,

How does LNWH appeal to audiences? The choice of presenter, Lauren is a similar age to the target audience. The language and mode of address are aimed at younger female target demographic. It appeals to a niche, specialised audience signified by the scheduling time. The themes of the programmes, could interest the audience. It is available across a range of platforms and is therefore available to a global audience.

How can you apply Stuart Hall s Reception Theory to LNWH? Some audiences may have an negotiated response as some topic discussed in the programme they do not agree with, but agree with other topics that may be discussed on the programme. Some audiences may have a preferred reading however because they are willing listening to the programme, meaning that they like or agree with the programme is saying.