Go-to-Market B2B Strategy Template for Cascade Soda Shop
Rebranding and website creation project for Cascade Soda Shop involving market penetration, target markets, channels, and launch team strategy. Key strategies include expanding to e-commerce, regional outlets, and utilizing social media and email. The presentation outlines metrics, sales, pricing, promotion, and performance strategies. The focus is on bringing world-class confections through classic fountain sodas to corner stores, reflecting old-world traditions with modern innovations. Various platforms and steady activity are essential for successful outcomes.
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Presentation Transcript
GO-TO-MARKET B2B STRATEGY TEMPLATE EXAMPLE PROJECT NAME REBRANDING & WEBSITE CREATION DATE: MM/DD/YY AUTHOR: Sarah Connor CLIENT: Kyle Reese BRAND: Cascade Soda Shop PRODUCT: Fountain soda, confectionary, and ice cream GO-TO-MARKET B2B STRATEGY TEMPLATE PRESENTATION
GO-TO-MARKET B2B STRATEGY Who should be involved internally and externally? 2 3 4 1 INITIAL MARKET PENETRATION TARGET MARKETS CHANNELS/PARTNERS LAUNCH TEAM STRATEGY Rebranding its current nostalgic mom-and-pop aesthetic Expanding beyond its physical shop to include a robust e- commerce presence Enter key strategies / comments Enter key strategies / comments Local community expanding to regional/national outlets via an e-commerce push Enter key strategies / comments Enter key strategies / comments Social media Email Enter key strategies / comments Enter key strategies / comments Enter key strategies / comments Rebrand team Web team Marketing team Enter key strategies / comments Enter key strategies / comments GO-TO-MARKET B2B STRATEGY PRESENTATION PROJECT REPORT
GO-TO-MARKET B2B STRATEGY SET METRICS CHOOSE SALES IDENTIFY TARGET CLARIFY VALUE DEFINE PRICING CRAFT PROMOTION AND MONITOR AND DISTRIBUTION MARKET PROPOSITIION STRATEGY STRATEGY PERFORMANCE CHANNELS We bring world-class confections to your corner store. We offer classics like fountain soda. KEY Implement 10 two-week- long campaigns during the summer season. Who are our target groups and key influencers? Content Content Content QUESTIONS We believe in old-world family traditions, modern- world innovations, and sending a smile, no matter where your loved ones live. The strategy should reflect the new brand personality. FOCUS Content Content Content Content Maintain steady weekly activity over the course of a year. Assess the results at the conclusion of that year. INPUT/ TASKS Channels include the website and various social media platforms. Content Content Content Content OUTCOMES Content Content Content Content Content Content GO-TO-MARKET B2B STRATEGY PRESENTATION PROJECT REPORT
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