GOAA's Strategic Growth Opportunities
In this study led by Tim Kotnour, PhD, explore the potential for transforming GOAA to be more sustainable and innovative, while diversifying income and creating economic opportunities through strategic partnerships and initiatives. This multi-phase process involves data gathering, decision-making, and formulating a transformation leadership approach.
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Presentation Transcript
Identification of GOAAs Strategic Growth Opportunities: Invitation to Join the Study Tim Kotnour, PhD Lockheed Martin St. Laurent Professor, Industrial Engineering & Management Systems Director, Engineering Leadership & Innovation Institute University of Central Florida April 10, 2021
We Have the Opportunity to Transform GOAA Central Florida Florida the Nation 2
Big Question to be Thinking About Who has to be at the airport for a competitive advantage? 3
The Opportunity: Transform to Be More Sustainable Today Transformation to the Future Future Environment COVID Impacts Push for U.S. Manufacturing & Self Sufficiency Less Travel Emerging technology Renewable Energy Autonomous Systems Mobility Systems Augmented Reality AI & Analytics ? Environment Scenarios for the World Scenarios for the Aviation Transformation Path 1) Operating the Airport and Delivering a Safe Travel Experience 2) Responding to the Impacts of Covid 3) Completing Major Construction Projects (e.g., South Terminal) Desired Outcomes Diversification of Income Increase Income Stream Not Reliant on Human Travel Attract Start-of-the Art, High-Income Jobs Synergistic with UCF & Community Create Businesses that Accelerate Economic Development 4) Exploring Ways to Diversify the Business Base Leverage strengths Do not compete with community Operate within FAA policy and guidance Explore potential growth areas Government Presence & Facilities University Partnerships Real-Estate Development Business Development Foreign Trade & Distribution Advanced Manufacturing Performance Significant Drop in Traffic & Revenue Business Model Tourism & Business Traveler Airport Vision Vectors Multi-Mode Freight & Logistics Hub for State Center of one of largest-growing states between 2 ports and space launch Multi-Industry & User Innovation Hub Complete Product Life-Cycle Engagement University Presence ? ? Unique Assets Land Geography Infrastructure Political Capital Innovation-Driven Local Companies Existing Partners Foreign Trade Zone Designation 4
We Are Executing a Multi-Phase Process Macro Data Gathering & Decision-Making Approach Phase 2/3 Phase 1 Step4: Deep Dive Business Case Development Step 3: Initial Business Case Development Decision Point 1: The Challenge & Response Step 2: Explore the Art of the Possible Decision Point 2: Ideas to Explore Business Case Of Step 1: Decision Point 3: Ideas to Pursue Formulate the Challenge Transformation Leadership Approach 5
We Need Your Ideas. A Few Facts GOAA consists of Orlando International Airport and Orlando Executive Airport Orlando International Airport has 12,600 acres land that could be used for growth opportunities ~50M people come through OIA ever year OIA is primarily a business and leisure travel airport Orlando sits in the middle of the 2 coasts (seaports) and close to a spaceport (KSC and CCAFS) Brainstorming Questions 1) What businesses would benefit from being co-located on the airport property? Who has to be at the airport for a competitive advantage? 2) What are the emerging technologies that will fundamentally shift the world? 3) What are the big challenges that an organization housed at the airport could help solve (e.g., 3D transportation with autonomous air taxis)? 4) What unique experiences have you seen at other airports that might be interesting to pursue? 6
We Can Brainstorm Virtually 1) Double click on an existing postit to edit it 4) Brings the postit tool up 5) Drag a postit to the board 2) Zoom in or out 3) Double click in a blank spot to add a postit 7
The Participants State Governor s Office Space Florida Central Florida Community Central Florida Industry Florida Council of 100 CECS Dean s Advisory Board High-Tech Corridor Enterprise Florida Orlando Economic Partnership Orange County Technical Leaders eli2MSEM Alumni Working professional graduate students UCF Research Community eli2Student Committee Undergrad students Collective Ideas GOAA Critical Thinkers 8
I Need Your Help to Help GOAA 1) Connection to smart people in your organization 2) Your Ideas a) Share now b) Email me your thoughts c) Schedule a 30-minute interview with me 3) Participate in a virtual session Timothy.Kotnour@ucf.edu 9
Thank You! 10
