Goals, Missions, Visions, and Objectives in Organizations

HUMAN VALUES AND HUMAN VALUES AND ETHICS ETHICS Lecture No. 2 Lecture No. 2 Vision & Objectives Goal, Mission, Goal, Mission, Vision & Objectives Dwity Sundar Rout Dwity Sundar Rout Assistant Professor Assistant Professor Department of Department of Agril Agril. Extension Education . Extension Education Centurion University of Technology and Management, Odisha, India

Goal A goal is a broad, overarching statement that describes what an individual, organization, or entity wants to achieve in the long term. It provides direction and serves as a guiding principle. Goals are typically not time-bound and may not be easily quantifiable. Example: To become a leading provider of sustainable energy solutions worldwide. Centurion University of Technology and Management, Odisha, India

Mission A mission statement outlines the purpose and reason for the existence of an organization or entity. It defines the primary activities, scope, and overall approach taken to achieve the goal. Mission statements often focus on the present and are concise, capturing the essence of the organization's core values and objectives. Example: Our mission is to enhance access to quality education for underprivileged children through innovative teaching methods and community engagement. Centurion University of Technology and Management, Odisha, India

Vision A vision statement describes the desired future state or outcome that an organization or entity aspires to attain. It provides a clear picture of what success looks like and serves as a source of inspiration and motivation. Vision statements are often forward- looking, aspirational, and can be challenging to achieve. Example: Our vision is to create a world where every individual has access to clean water and sanitation, leading to improved health and sustainable communities. Centurion University of Technology and Management, Odisha, India

Objective Objectives are specific, measurable, achievable, relevant, and time-bound (SMART) targets or milestones that contribute to the accomplishment of the goal. They provide a roadmap for implementation and serve as stepping stones towards the ultimate goal. Objectives should be concrete, actionable, and aligned with the organization's overall strategy. Centurion University of Technology and Management, Odisha, India

Examples of Objectives 1.Increase market share by 10% within the next fiscal year. 2.Reduce carbon emissions by 25% by implementing energy-efficient practices and renewable energy sources within the next five years. 3.Improve customer satisfaction ratings to 90% within six months through enhanced customer service training and support. 4.Expand distribution network to five new international markets within the next two years. 5.Increase annual revenue by 15% by launching two new product lines in the next fiscal year. These examples illustrate how goals, missions, visions, and objectives can be formulated for different contexts and organizations. It's important to tailor them to specific circumstances and ensure they are aligned with the overall strategic direction. Centurion University of Technology and Management, Odisha, India

Examples of Objectives 1.Increase market share by 10% within the next fiscal year. 2.Reduce carbon emissions by 25% by implementing energy-efficient practices and renewable energy sources within the next five years. 3.Improve customer satisfaction ratings to 90% within six months through enhanced customer service training and support. 4.Expand distribution network to five new international markets within the next two years. 5.Increase annual revenue by 15% by launching two new product lines in the next fiscal year. Centurion University of Technology and Management, Odisha, India

Thank you Centurion University of Technology and Management, Odisha, India