Government Communications for Democratic Governance: A Case Study
Explore the role of government communications in democratic governance, with a focus on media diversity and development in South Africa. Learn about the evolution of communication organizations, the establishment of Government Communications, challenges in media ownership, and recommendations to strengthen communication structures. Discover how skilled communicators can facilitate citizen access to information and contribute to media excellence.
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Presentation Transcript
Media diversity and development A case for Government Communications as a loadstar of democratic governance Mondli Mvambi
Introduction Communications democratic has been directly linked to political developments at various stages political system and more evidently in 1948 1994 and 1994 to present in South Africa of our the period
How regarded organisations The Communication Practitioners hierarchy of organisations The preference Comms as a Propaganda machinery was means for survival Communications in is many Importance of Communications contested role of in the to use
Establishing Government Communications The ComTask 1996 ComTask Report 1998 Establishing GCIS in 1998 The interregnum
Media Diversity and Development An Communication cannot be placed in charge of understanding complexity diversity and those that are more powerful than it underdeveloped Service the of media developing
Media Diversity and Development Media ownership in South Africa is skewed and cannot be trusted with implementing an agenda emancipation still racially of
Strengthen Government Communication Structures and professionalize them to be accountable to facilitate access to citizen s developmental information Adequately skill Communicators and constantly refresh their skills so that they can engage on equal footing with new industry standards and innovations Recommendations
Enable Government Communicators to be skilled in Content Development and enable them access to new information in their industry I went to Government Library and there are no new books for self- development Enable Government Communication to meaningfully participate in a Media Bulk Buying endeavour Recommendations
Enable Government Communication to conduct meaningful communication research and input on the formulation of service delivery plans by government informed by systematic Local Environment Assessment Reports Recommendations Explore the example of GCIS National which raises own revenue R3.5million through advertisement in Government Newspaper and contributes proceeds to the National Revenue Fund and receive them back R3.1million through the Adjustment Budget Provincial Treasury should facilitate a Provincial Communication Audit that will ensure that each Service Delivery undertaking is allocated a dedicated budget
End Thank You
