Guidelines for Submitting Product Listing Applications with Images
Ensure your product listing application meets all requirements, including using the provided templates, clear images of labels, and necessary forms. Missing information will result in an incomplete submission and disqualification from listing consideration. Review the Social Responsibility Product Listing Guidelines before submission to avoid any issues.
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Presentation Transcript
TITLE PAGE Insert selling unit image here! 3/20/2025
Application Checklist Application Checklist Only applications containing ALL components of this checklist will be considered. Applications missing information will be deemed incomplete, and will not be considered for listing. Required: Product Presentation Use PowerPoint Template (.pptx file) Selling Unit image clear enough to review all product details 1 image of front label clear enough to review all label details 1 image of back/side label clear enough to review all label details Supplier Information Form (excel format only, no PDF) Including Letter of Authorization Product Application Form (Most recent version only) Completed forms must be submitted in excel format only 1 Digital Color Images of the selling unit (either PDF or JPEG format only) 1 image for MBLL website (Bottle/can 3 wide at 300 dpi or Case/package 5 wide at 300 dpi). Image must be against a white background only. (attach to submission email) Review SR(Social Responsibility) Product Listing Guidelines prior to submission Please note**File share transfers (E.g. We transfers) will not be accepted Additional requirements if applicable: Declaration of Origin (Imported products) Annual Declaration of Production (new suppliers claiming Micro status) Optional Components: Product sell sheet 3/20/2025
Proposed Opportunity Proposed Opportunity Item Product Information* Producer Supplier Agent Item Description Selling Unit Size Item Retail Price (MB) Selling Units per Case Ship Point Minimum Order Cases Alcohol % Country of Origin *All fields are mandatory 3/20/2025
Color Images of Product Labels Color Images of Product Labels (insert on next two slides) (insert on next two slides) The following two slides are used to verify labels. All design and written elements of an item must be displayed and be legible. Labels are used to review the proposed item for category, SR(Social Responsibility), and important CFI (Canadian Food Inspection Agency) components. Without required labels, a product review is not possible and application will be void. Note: attached to your submission email (outside this presentation) we also require, 1 image for MBLL website (Bottle/can 3 wide at 300 dpi or Case/package 5 wide at 300 dpi). Image must be against a white background only. If it is not included, your application will be void. 3/20/2025
1. Image of front label clear enough to review all label details (words and imagery) Insert front label here! 3/20/2025
2. Image of back/side label clear enough to review all label details (words and imagery) Insert back/side label here! 3/20/2025
Product ProductInformation Information Create a compelling reason for listing. Note: This is your chance to sell your product! Maximum 3 slides. 3/20/2025
Market Insights Market Insights Please provide quantifiable information/data in support of the product you are submitting. Examples provided below. Insights Information Source https://www.theiwsr.com/iwsr-predicts- material-opportunities-for-increased- premiumisation-of-beverage-alcohol- consumption-in-key-markets-and- categories-post-covid-19/ Consumers are responding to the more varied offer in premium-plus spirits, the buzz around celebrity endorsements and more interest in flavoured drinks. Bag in box has historically been an overlooked format, but with changes to shopping habits, lifestyles, demographics, and drinking occasions, it has come into its own. https://packagingeurope.com/wine- trends-to-watch-in-2021/ Popular spiced and flavored rums are driving category growth, as are top-shelf super-premium aged rums. Rum category revenue increased 5.9% in 2020, according to the Distilled Spirits Council of the U.S., with most of that growth from High-End Premium (8.7%) and Premium (7.6%) and Super-Premium (3.7%). https://beveragedynamics.com/2021/0 3/28/whats-driving-rum-sales-in-2021/ 3/20/2025
Brand Performance Brand Performance - - Canada Canada Province Sales Volume R12M Sales Volume* +/- % R12M Sales Volume R6M Sales Volume* +/- % R6M B.C. ALTA. SASK. MAN. ONT. QUE. N.S. N.B. P.E.I. N.L. Total *Sales Volume Measure Refreshment Bev: cases (specify case size) Spirits: 9L cases Beer: Hectolitre Wine: $ Sales 3/20/2025
Brand Performance Brand Performance - - International International Country Sales Volume R12M Sales Volume* +/- % R12M Sales Volume R6M Sales Volume* +/- % R6M Total *Sales Volume Measure Refreshment Bev: cases (specify case size) Spirits: 9L cases Beer: Hectolitre Wine: $ Sales 3/20/2025
Item Performance Item Performance - - Canada Canada Province Unit Retail Price (excluding taxes & deposit) Sales Volume R12M Sales Volume* +/- % R12M Sales Volume R6M Sales Volume* +/- % R6M B.C. ALTA. SASK. MAN. - anticipated Proposed retail Annual estimate ONT. QUE. N.S. N.B. P.E.I. N.L. Total *Sales Volume Measure Refreshment Bev: cases (specify case size) Spirits: 9L cases Beer: Hectolitre Wine: $ Sales 3/20/2025
Manitoba Forecast Estimate Manitoba Forecast Estimate On the previous slide Item Performance Canada you indicated your forecast for Manitoba for the first 12M. In this section please explain your rational for your forecast on your item. Eg: In Ontario, my SKU sells 1,000 9L cases per year, therefore we are estimating that our product will sell 100 9L cases per year. This forecast was based on a population comparison. 3/20/2025
Item Performance Item Performance - - International International Country Sales Volume R12M Sales Volume* +/- % R12M Sales Volume R6M Sales Volume* +/- % R6M Total *Sales Volume Measure Refreshment Bev: cases (specify case size) Spirits: 9L cases Beer: Hectolitre Wine: $ Sales 3/20/2025
Brand Portfolio Item Ranking Brand Portfolio Item Ranking List items within your brand in descending order highlight the proposed item. Item Description Item Share of Brand (% of total $ sales) Listed at MBLL (Y or N) 3/20/2025
Marketing Support Marketing Support Include an itemized and detailed marketing plan, with timelines. 1. Outline your Manitoba marketing plan. This may include such things as; sponsorships, events, festivals, social media, TV/radio, institutional ad (billboards, newspapers, flyers, etc) Outline your Marketing Plan for Liquor Marts. All available programs can be found in the Marketing Program Guide. Please refer to our website for the guide. https://www.mbllpartners.ca 2. Eg: If your proposal includes LTO s, outline the timing and respective discounts of each LTO. 3/20/2025
