Guildford Institute Three-Year Strategic Plan 2021-2024 | Community, Social, and Cultural Hub
Explore the Guildford Institute's strategic plan for 2021-2024, focusing on becoming a cultural, social, and educational resource that is independent and inclusive. The plan aims to maximize revenue, reduce reliance on current income sources, and offer a diverse range of courses, workshops, events, and exhibitions to the local community. Additionally, it emphasizes maintaining and developing their Ward Street building, nurturing staff and stakeholders, and enhancing their overall image within the town.
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Presentation Transcript
Strategic Plan Sept 2021 Sept 2024
Three Year Strategic Plan 2021-2024 The Vision: To be a cultural, social and educational resource for the community that is independent and inclusive. Strategic Objective: Tosecure the future of the Institute by maximising revenue and therefore reducing reliance on the income generated from letting the ground floor space (currently to RBS). To be achieved by focusing on our: OFFER SPACE PEOPLE IMAGE Supported by the following functions: HR Finance / Fundraising Governance and Risk Management IT / Tech Systems
OFFER (or THE OFFER, OUR OFFER) what we do, the services we provide, and what we want to do in the future The Guildford Institute as a Community, Social and Cultural Hub Provide a flexible, high quality and professionally delivered range of courses, workshops, talks, events and exhibitions to the local community that are educational, cultural and social. Be accessible and inclusive through a blend of online-only, online + onsite and face-to-face activities, during the day, evening and weekend. Be a cultural hub supporting a web of local and national initiatives. Be a social venue and a regular port of call for visitors to Guildford; be the place to meet in Guildford. Provide a caf offering a high standard of refreshment and a comfortable and attractive space in which local people and organisations meet and socialise. Benefit the lives of all adults outside of formal education.
OUR SPACE (This is the space where we operate our onsite offer the Ward Street building). Maintain, conserve and develop our Grade II listed building in Ward Street. Review and adapt the building to enable the vision and develop new spaces for the future. Develop a flexible range of room hire options to serve the community. Provide a positive working environment for staff.
OUR PEOPLE (Our Customers, Members, Staff, Trustees, Volunteers all stakeholders). Maintain and nurture an effective, well-trained and motivated staff team. Retain and nurture our current client base while increasing the number and diversity of new users and/or members. Expand to a geographically wider audience with our online offer. Offer opportunities for local people to engage with their community by volunteering at GI. Maintain and increase a diverse Board of Trustees, improving diversity of age, ethnicity etc. Maintain and increase the number and diversity of excellent GI Tutors.
OUR IMAGE (How we present ourselves, the impression we make, our brand). Manage and present how we are seen and heard and improve our image within the town, losing the status of being a hidden gem . Ensure a warm welcome is given to all associated with the Institute from reception, tutors, volunteers, staff and the caf . Develop a coherent, contemporary marketing and PR strategy to retain current users and attract new users, members and to promote and sell our full offer. Ensure an ever-improving website. Continually evolve the brand to ensure it supports our objectives.
