Harnessing Artificial Intelligence for Enhanced Sales & Marketing
Explore how artificial intelligence revolutionizes audience targeting and engagement in the sales and marketing domain. Dr. Jürgen Galler, CEO of 1plusX AG, delves into cutting-edge strategies, from predictive analytics to personalized ad campaigns, optimizing user profiles for maximal reach and interaction.
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Presentation Transcript
From Data to Prediction The Power of Artificial Intelligence for Sales & Marketing Dr. J rgen Galler, CEO and Co-Founder 1plusX AG 1
Todays standard approach to audience building for ad targeting Output Campaign: Inputs to DMP: List of females from external provider Issues Huge loss of reach as DMP combines independent sources 123 462 967 552 Many valuable data sources ignored 138 624 Selected Audience: 552 List of users who visited abc.com/food >5 times Minimal control over quality of inputs Female Food interest 254 624 450 552 329 Corrections need to be made manually List of users identified on the ad server Selected Channel: Ad server X 123 223 329 462 552 749 967 2
Todays standard approach to audience building for ad targeting Output Campaign: Inputs to DMP: List of females from external provider Issues Huge loss of reach as DMP combines independent sources 123 462 967 552 Many valuable data sources ignored 138 624 Selected Audience: 552 List of users who visited abc.com/food >5 times Minimal control over quality of inputs Female Food interest 254 624 450 552 329 Corrections need to be made manually List of users identified on the ad server Selected Channel: Ad server X 123 223 329 462 552 749 967 3
Our approach Gender Male Female UNSTRUCTURED data High Digital USER profile > > > > Gender & Age Education Interest ... 329 552 Fashion 462 interest 123 Service 749 Content Site 967 Low 223 STRUCTURED data 967 329 552 462 Digital ITEM profile 3rd Party data CRM data AdServer data > > > > Type & Category Brand orientation Usage & Device ... 4
Our approach Gender Male Female High Digital USER profile Benefits > > > > Gender & Age Education Interest ... 329 552 Fashion 462 interest 123 Higher reach at any given quality 749 967 Low Control over quality reach trade off 223 Direct feedback on ad interaction 967 329 552 462 Creation of audience with higher ad interaction probability Digital ITEM profile > > > > Type & Category Brand orientation Usage & Device ... 5
Dr. Jrgen Galler CEO & Co-Founder juergen.galler@1plusx.com +41 79 818 87 14 1plusX AG Eichenstrasse 2 8808 Pf ffikon Switzerland 6
