Health Insurance Literacy & Smart Choice Program
Health Insurance Literacy program focuses on individuals' knowledge, ability, and confidence in evaluating & selecting health plans. The Smart Choice program enhances consumer competence and confidence in making informed health insurance decisions. This program highlights the importance of financial and health literacy skills, providing tools for education and empowerment. With a focus on self-efficacy and autonomy, the Smart Choice theoretical framework promotes new behaviors and stages of change in health insurance decision-making. Contact Dr. Virginia Brown for more information or to get involved.
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Presentation Transcript
Smart Choice Health Insurance A Health Insurance Literacy Program :
Health Insurance Literacy The degree to which individuals have the knowledge, ability, and confidence to: a) Find and evaluate information about health plans; b) Select the best plan for his or her family s financial and health circumstances, and c) Use the plan once enrolled. Measuring health insurance literacy: A call to action and report from the health insurance literacy expert roundtable. (2011), Washington, D.C.: Consumers Union. Available at: http://www.consumersunion.org/pub/Health_Insurance_Literacy_Roundtable_rpt.pdf
Health Insurance Literacy Education Requires Financial & Health Knowledge and Skills and Measurement Tools 4 Health Literacy Knowledge and Skills (Multiple measures) Financial Literacy Knowledge and Skills (Multiple measures) Health Insurance Literacy
Smart Choice Theoretical Framework Examples Self-efficacy Do-ability Self-Confidence to Act Control Competence Social Cognitive Adult Education Empowerment Autonomy Self-Confidence Control over problems Move from Contemplation to Action New Behaviors Evaluation Measures Stages of Change
What the data says The Smart Choice program significantly increases consumer confidence and competence to make a health insurance purchase decision Preliminary data from the Smart Use programs suggest there is a significant increase in consumer s confidence to use their health insurance. The greatest gains seen is understanding terminology, how to estimate costs and how to seek information related to coverage
Contact Information Dr. Virginia Brown vbrown12@umd.edu 410-386-2760
