Highlighting Creative Ideas for MARKies Awards 2020 in Hong Kong
Discover the core submission document template for Creative Ideas at the MARKies Awards 2020 in Hong Kong, produced by Marketing magazine under Lighthouse Independent Media. Get insights on the entry details required, entry video guidelines, and essential information for participation. Unveil the challenge, strategic thinking, and inventive approaches outlined for the competition.
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Presentation Transcript
Core Submission Document Template Creative Ideas categories (No. 1 - 20) The MARKies Awards 2020 Hong Kong is produced by Marketing magazine, a publication of Lighthouse Independent Media 16/F, Yardley Commercial Building, 3 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852 2861-1882 Fax: + 852 2861-1336 www.marketing-interactive.com
Entry Details Please paste your agency logo here Please provide the following information: 1. Name of Category (No. 1 - 20): 2. Name of Agency: 3. Name of Campaign: 4. Name of Client: NOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlighted in red. Marks may be deducted if the entry submission exceeds the outlined number of slides allowed
Entry Video Please paste the entry video link if there is any. (optional but strongly recommended) Maximum length of video is 3 minutes. Password (if any): Only ONE video (no longer than three minutes) is accepted for each entry. Extra content will be deleted without notice. Please upload your video to YouTube and set the privacy settings to unlisted .
(10%) Max. 1 slide Basic information (as below). Describe the challenge you were faced with what was the brief? What was the context? What made this a real challenge? Challenge Campaign Start Date: Campaign End Date: Target Audience: Budget (HKD): Key Objectives: Market Challenge:
(40%) Max. 3 slides, visuals included slide 1/3 Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale. Visual presentation is highly preferred. Strategy
(40%) Max. 3 slides, visuals included slide 2/3 Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale. Visual presentation is highly preferred. Strategy
(40%) Max. 3 slides, visuals included slide 3/3 Outline your strategic thinking and your creative idea. What made this an inventive and out-of-the-box idea? Explain the reasons behind your approach. You are strongly recommended to include core strategy, creative concept and creative rationale. Visual presentation is highly preferred. Strategy
(40%) Max. 3 slides, visuals included slide 1/3 Describe how your creative idea was executed, the elements used and how it was brought to life. Visual presentation is highly preferred. Execution
(40%) Max. 3 slides, visuals included slide 2/3 Describe how your creative idea was executed, the elements used and how it was brought to life. Visual presentation is highly preferred. Execution
(40%) Max. 3 slides, visuals included slide 3/3 Describe how your creative idea was executed, the elements used and how it was brought to life. Visual presentation is highly preferred. Execution
(10%) Max. 2 slides, visuals included slide 1/2 What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea. Results
(10%) Max. 2 slides, visuals included slide 2/2 What was the outcome? What evidence/metrics do you have that this was an effective creative idea? How did the result deliver on your challenge? Provide any facts and impressive figures which demonstrated the success of the idea. Results
