Hispanic Population Growth and Consumer Sentiment Analysis
Explore the rapid growth of the Hispanic population in the U.S. and how consumer sentiment is measured among this demographic using the Consumer Sentiment Index (CSI). Learn about the research project methodology, survey data collection, and indices of consumer sentiment, economic conditions, and expectations. Dive into data trends and insights impacting Hispanic consumers.
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Presentation Transcript
As of 2012 the Latinos and Hispanics make up around 17% of the entire U.S. population. However, the Hispanic population is not just large, its growing rapidly. The Hispanic population has more than doubled since 2000. By the year 2060 there is supposed to be an estimated 128.1 million Hispanic/Latinos in the U.S. making up 31% of the total population The CSI is a tool we used to measure the Hispanic populations willingness to spend versus their ability to spend. By following the University of Michigan's Consumer sentiment index, we can calculate how the Hispanic consumer population is doing compared to the rest of the country
The questions used to calculate the consumer sentiment index are: How are you fairing financially these days? Would you say that your household is better off or worse off than they were a year ago? Do you believe that we ll have good times financially or bad times? Do you believe we ll be having continuous good times during the next five years or so, or that we will have periods of widespread unemployment or depression? Generally speaking, do you think now is a good or bad time for people to buy major household items? 1. 2. 3. 4. 5. Using the information from these questions we are able to calculate: Index of consumer sentiment (ICS), Index of consumer economic conditions (ICC), and the Index of consumer expectations (ICE).
Data for our research project uses a hybrid data collection approach, using telephone and online surveys, providing a more representative sample and more accurate results. - The research project consists of 500 completed surveys from the national Hispanic population - 250 from a random sample using interactive voice response (IVR) data collection and 250 from an online panel. -
120 100 80 NATION HISPANICS ICS 60 40 20 0 AUG SEPT OCT NOV DEC JAN FEB
INDEX OF CONSUMER EXPECTATIONS INDEX OF CURRENT ECONOMIC CONDITIONS INDEX OF CONSUMER SENTIMENT 104.3 101.4 86.1 81.6 74.5 72.9 63.7 95.08 92.95 86.8 80.8 79.3 74.6 75.4 100.69 98.07 86.4 81.6 76.4 73.4 68.3 AUG SEPT OCT NOV DEC JAN FEB
MALE FEMALE 106.12 98.05 91.45 83.32 74.5 71.84 65.9 100.69 98.07 86.4 81.6 76.4 73.4 68.3 AUG SEPT OCT NOV DEC JAN FEB
140 120 100 ICC, ICE, ICS 80 LESS THAN 25K $25K-$75K $75K+ 60 40 20 0 SEPT OCT NOV DEC JAN FEB
140 120 100 ICC, ICE, ICS 80 AGE 18-34 AGE 35-54 AGE 55+ 60 40 20 0 AUG SEPT OCT NOV DEC JAN FEB
Consumer spending accounts for roughly two-thirds of our economy. As the Largest minority group Hispanic decisions have a significant impact on the economy. Projections for future. Important economic predictors. Become better investors.
