How Corporate Liaison Program (CLP) Revolutionized Relationship Building
Discover how the Corporate Liaison Program (CLP) was successfully implemented by a team of professionals to foster relationships with corporate entities. Learn about the initiatives undertaken, events organized, and the significant impact achieved. Find out how you can leverage similar strategies to strengthen corporate connections within your organization.
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Corporate Liaison Program (CLP): How We Did It Ram Sivaraman John Swan Ed Aoki Sachin Desai Joseph Wei Tom Coughlin Paul Wesling Dan Lottis Mostafa Mortezaie Ramsivaraman@ieee.org http://bit.ly/IEEE-SCV-Liaison-Event-Materials IEEE Region 6 2016 Training 1/31: CLP: How We Did It 1 1
Outline What we are doing and why What we did How we did it After 2 years, a summary Discuss: What you can do IEEE Region 6 2016 Training 1/31: CLP: How We Did It
What we are doing and why CLP is a result of SCV Section s Corporate Relationship Initiative. Goal is to have a formalized way to build relationships with our corporate citizens. vs. ad-hoc or nothing at all The intent is a Long Term effort! One of the issues was the difficulty of find meeting venues. We recognized this as a wider issue and an ongoing need. IEEE Region 6 2016 Training 1/31: CLP: How We Did It
What we did in 2013 23 Liaisons (& contacts) found by Kick-off 14 companies attended our Kick-off Liaison lunch event in November, 2013! We presented the Liaison Program We presented our Section & Chapters Opportunity: GHTC & SIGHT Opportunity: Student Conference (~April) Opportunity: TMC involvement Q&A Liaisons wanted quarterly events! ALL Event info at: http://bit.ly/IEEE-SCV-Liaison-Event-Materials (Case Sensitive) IEEE Region 6 2016 Training 1/31: CLP: How We Did It
What we did, 2013 (cont.) Kick-off luncheon 11/21/13 Companies with Liaisons (or contacts): Attended 11/21/13 Could not attend 1 2 3 4 5 6 7 8 9 Altera AMD Cisco Corning Google HP Maxim Integrated NVIDIA Oracle Renesas Samsung Silicon Image Underwriter Labs Xilinx 1 2 3 4 5 6 7 8 9 Cadence EMC Imagination Tech Intel NASA Ames SanDisk Seagate Synopsys Texas Instruments 10 11 12 13 14 IEEE Region 6 2016 Training 1/31: CLP: How We Did It
What we did, 2013 (cont.) Time 12:00 Min 15 Who Slides Arrive, get food 12:15 15 Seated, eating 12:30 10 Welcome, CLP Mission, introductions Ed Aoki 5 IEEE, Section, More about CLP, Liaisons; Feedback 12:40 9 John Swan 9 eGRID, Chapters, hot Chapter events - regular tech meetings and special seminars, etc.; Feedback 12:49 10 Paul Wesling 11 Opportunity 1: Student Congress quick feedback 12:59 7 Mostafa Mortezaie 2 Opportunity 2: GHTC & SIGHT quick feedback Joseph Wei, for Daniel Lottis 13:06 7 3 Opportunity 3: Technical Management Council quick feedback 13:13 7 John Delaney 3 13:20 5 John Swan 3-opportunity feedback 13:25 5 General discussion John Swan 13:30 Depart Also attended for IEEE: Sachin Desai, Ram Sivaraman (Case Sensitive) IEEE Region 6 2016 Training 1/31: CLP: How We Did It
How we did it Started planning Jan. 2013 Presented concept and approach to SCV Section ExCom Started company and contact list May: An Action Committee was formed Utilized Google Drive for common committee access to the Golden liaison status spreadsheet list IEEE Region 6 2016 Training 1/31: CLP: How We Did It
How we did it (cont.) Worked to use the company contacts to identify liaisons Late July: Started brief but weekly conf calls Early October: Ended weekly conf calls Continued to contact companies and build Liaison (& contact list) throughout. IEEE Region 6 2016 Training 1/31: CLP: How We Did It
How we did it (cont.) Kick-off event selected: late November To give us the year to find liaisons Committee iterated on possible agenda options Goal of meeting was met: A variety of brief informational presentations Ample time for liaison feedback & discussion Respected attendees time IEEE Region 6 2016 Training 1/31: CLP: How We Did It
How we did it (cont.) Planned and prepared well for the liaison event on Nov. 21. 90 min total minus 30 min. for lunch Buffet lunch provided Prepared badges IEEE Committee sat among attendees All event info is posted at: http://bit.ly/IEEE-SCV-Liaison-Event-Materials (Case Sensitive) IEEE Region 6 2016 Training 1/31: CLP: How We Did It
How we did it (cont.) We asked for, and got feedback: Consensus for Quarterly meetings Regular IEEE emails OK (1-2/mo.) Nearly 100% found value, would return Student Conference generated lot of interest (Case Sensitive) IEEE Region 6 2016 Training 1/31: CLP: How We Did It
Continuing from Kick-off mtg We continued with quarterly lunch events We expanded the target Liaison list to include: Texas Instruments Microsoft Marvell Micron Agilent TSMC Citrix LinkedIn Juniper Networks Qualcomm Broadcom HGST (West. Dig.) ARM Brocade NetApp IEEE Region 6 2016 Training 1/31: CLP: How We Did It
After 1 year (10/1/14 report) 4 Total liaison lunch events held: 11/21/13 14 2/18/14 23 5/8/14 19 8/20/14 19 11/20/14 12 34 companies total attended by 21 liaisons, 11 contacts . Recent focus has been on improving liaison feedback, highlighting collaborative efforts and understanding CLP needs vs. numeric growth Focus: increase attendance, intro- duction to IEEE & Section activities Focus: company feedback, share collaborative activities (IEEE<> cos.) 87 company-meetings IEEE Region 6 2016 Training 1/31: CLP: How We Did It
After 1 year: Meeting Company line-up 11/21 8/20 11/21 8/20 3 3 1 3 3 4 2 0 4 4 1 0 3 2 1 2 1 4 0 3 1 4 3 2 4 0 2 4 1 2 2 2 4 Altera Maxim Integ. 1 1 1 1 1 1 1 Liaison Liaison Microsoft AMD 1 1 1 Liaison Liaison NASA Ames Apple 1 1 1 Contact 1 Contact NetApp ARM 1 Contact 1 1 1 Contact NVIDIA Cadence 1 1 1 1 1 1 1 Liaison Liaison Oracle Cisco 1 1 1 1 1 1 1 Liaison Liaison Renesas Corning 1 1 1 1 Liaison Liaison Samsung EMC 1 1 1 1 ?? Liaison SanDisk Google Contact 1 1 1 1 Liaison Seagate Tech HP 1 1 Liaison 1 1 1 1 Liaison Silicon Image HGST/WD 1 1 1 1 1 Contact Liaison SK Telecom A. Imagination 1 Contact Liaison Synopsys Intel 1 1 Liaison 1 1 1 Liaison TI Juniper 1 1 Contact 1 1 Contact UL Keysight Tech 1 1 XX None 1 Liaison Xilinx LG 1 1 1 1 Liaison 1 1 Contact Marvell Semi 1 Contact IEEE Region 6 2016 Training 1/31: CLP: How We Did It
After 1 year: Company to attendance glance 9 8 7 Company count 6 5 4 3 2 1 0 4 3 2 1 0 Meetings attended IEEE Region 6 2016 Training 1/31: CLP: How We Did It
After 1 year: Topic-areas spread Local IEEE events GOAL Student Conference GHTC & SIGHT Intel TMC WIE Altera SPS AMD Young Professionals Maxim Techmanity Samsung SSI Training - CS Liaison Discussion All materials posted at: http://bit.ly/ IEEE-SCV-Liaison-Event-Materials IEEE Other IEEE Region 6 2016 Training 1/31: CLP: How We Did It
Typical Agenda (from 8/20/14) 12:00 PM Arrive, get food IEEE, Region 6 Dir. Elect 12:30 PM Welcome Tom Coughlin IEEE Agenda overview, new introductions John Swan Joseph Wei & Tom Coughlin IEEE Hot Chapter, Section & Region events SPS Chapter Restart Signal Processing Society WIE Update Women In Engineering GHTC / SIGHT Update Global Humanitarian Tech. Conf. New Opportunity: Techmanity Training: Bringing global resources to you locally discussion Some things we already have What are your needs Radha Giduthuri AMD IEEE Suzette Pangrle Catherine Nelson Intel Daniel (Seung) Yoo Samsung - SSI IEEE Computer Society 1:07 PM Matt Peters Tom Coughlin John Swan 1:22 PM Liaison Role Discussion All 1:30 PM Dismissed IEEE Region 6 2016 Training 1/31: CLP: How We Did It
What we will do (cont.) Add Universities Universities are included in Corporate Relations Initiative! They were on our CLP list from the start Decided to hold off until the program is established with companies Focus our efforts for success Learn by doing Interests expected to be different IEEE Region 6 2016 Training 1/31: CLP: How We Did It
Costs Average of $800 per luncheon Region 6 has a $5,000 budget for industry relations activities! IEEE Region 6 2016 Training 1/31: CLP: How We Did It
Success stories A venue for the Section ExCom! Rebirth of the SPS Chapter! Several connections made for our WIE Chapter! Connections made for GHTC! IEEE Region 6 2016 Training 1/31: CLP: How We Did It
Challenges Many are just contacts, not committed, long term liaisons. Many/most are not well connected in co. as we hoped. Attendance: due to travel and meetings highly encourage alternates! Finding compelling collaborations to report that will have wide interest. IEEE Region 6 2016 Training 1/31: CLP: How We Did It
Discuss Your Ideas 1 IEEE Region 6 2016 Training 1/31: CLP: How We Did It
Discuss Your Ideas 2 IEEE Region 6 2016 Training 1/31: CLP: How We Did It
Discuss Your Ideas 3 IEEE Region 6 2016 Training 1/31: CLP: How We Did It
