How to Accelerate Your Success in Relationship Marketing

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Learn how to accelerate your success in relationship marketing with strategies such as focusing on existing relationships, simplifying your message, identifying your ideal client, being authentic, positioning yourself as an expert, developing profitable packages, and working the plan. Discover the importance of client benefit stories and speaking to your customers' needs to establish a strong connection with your ideal clients.

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Uploaded on Mar 19, 2025 | 0 Views

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WELCOME We ll be getting started at 1:00 ET. Here's how to access the audio portion of the webinar: Call 303.248.0285 When prompted, enter Access Code: 722-6122 For any technical assistance connecting to the webinar, please contact Ready Talk Technical Support at 800-843-9166. 1

Accelerate Your Success Course Overview #1 focus on existing relationships #2 simplify and clarify your message #3 identify your ideal client and work day #4 be authentic and from the heart #5 position yourself as a leading expert #6 develop profitable packages #7 work the plan 2

Completed: 1. Relationship Marketing Plan (spreadsheet/grid) 2. One sentence 3. One paragraph 4. 7 Traits of your Ideal Customer 5. Two client benefit stories 6. Your One Story(about why you do what you do). Once Upon I time I . 7. Six Beliefs about Your Work 8. Your third person BIO.

Do Something Every Day Facebook LinkedIn Coffee Email Gift Share article Phone call Send postcard Thank you note

Please Introduce Yourself Using Your One Sentence I m a _____________ . I specialize in _____________________________ (thing and/or target audience)

Why have a Client Benefit Story? A person/company hired me to: I helped them by: As a result they:

Speak to Your Customers Needs My Ideal Client Overlap My Expertise (What do I know) (what do they need to know) What do I know, that they need or want to know (what do they want)

Speak to Your Customers Needs I am a dentist that specializes in kids My Ideal Client Overlap What do I know, that they need or want to know My child has a toothache, and I don t know what is causing it

Speak to Your Customers Needs I am a social media expert, I plan and execute campaigns My Ideal Client Overlap I have a small successful business but don t know anything about marketing on the internet What do I know, that they need or want to know

Speak to Your Customers Needs Overlap What do I know, that they need or want to know I am a My Ideal Client

Recognized Expert People want to work with you

I believe We ALL need more FUN and frolic in life and facepainting/balloon art is a great way to enjoy it! Facepainting is a playful co-creative process between artist and child/adult when both parties are open and receptive. Any form of artistic expression (art, music, dance ) boosts JOY and bolsters self-confidence/esteem of everyone involved. Facepainting is an opportunity to really let go and experience the joy of creative flow . Facepainting sparks the imagination of kids and awakens the Inner (wild) Child in adults. Family entertainers should be wholesome, hygienic, trustworthy, fun n funny, and serve as a role model for healthy, playful, light-hearted living. Facepainting and balloon art are the ideal entertainment at all special events not just summer backyard parties and kids birthday celebrations. Facepainters and balloon artists are NOT necessarily clowns (no greasepaint, red nose, big shoes, wacky costume is needed to be an amusing artist/entertainer) Facepainting is a relaxing, fun way to connect with people (thru the strokes of a brush and touch of a hand) to make them feel pampered and special because of the art applied to their facial/body canvas. Physical play and a playful attitude slow the aging process and preserve a youthful body, mind, and spirit! 12

Five words (or phrases) that describe Diane Jett 1. ____________________ 2. ____________________ 3. ____________________ 4. ____________________ 5. ____________________ 13

What are Your Priorities? Do you want to be more visible, more trusted, more respected, more desirable, more loved or something else?

You are already are an EXPERT How do I . . . ? Should I . . .? What do you think about . . .? How do I know if . . . ? What would you recommend for . . .? What will happen if . . .? Why is it that . . .? Could you recommend . . .? 15

What do you want to be known for? I m the person to call when _________________________________ _________________________________ _________________________________ 16

Selling with Integrity Become a Tireless asker of questions They will only hire you if they cannot fix the problem themselves Help them find the best solution even if it is not you. Relationship matters more than technique or skill be yourself. 17

My Goal In a perfect world, I am the person who will: ( solve a problem) (create an atmosphere/environment) (help manage ) Believe what you do and Do what you Believe! 18

Questions ?

What is content? Holiday cards Web site Check in Emails Video feed Articles Newsletters Podcast Thank you Notes Social media posts Presentation Interview Book Blog Webinar Free downloads Business cards Gifts

All content is not Created Equal EASY Twitter Facebook/ LinkedIn Article/Interview Check in EMAIL Blog Podcast Newsletter Networking Presentation HARD Book NON-EXPERT EXPERT

What are your FAQs? believe How do I . . . ? Should I . . .? What do you think about . . .? How do I know if . . . ? What would you recommend for . . .? What will happen if . . .? Why is it that . . .? Could you recommend . . .? 22

Three topics I could teach or write about 1. ________________________________________________ 2. ________________________________________________ 3. ________________________________________________ 23

Speak to Your Customers Needs Overlap What do I know, that they need or want to know I am a My Ideal Client 6 topics I could speak or write about

Homework Continue to work your plan at least one contact/day Finish all the assignments to date March 27 Create 5-6 topics you could teach or write about (FAQs) March 27 Start The Likable Expert Pages 1-40 Keep notes in your binder Mark completed items on the GOOGLE DOC Buddy Calls by 3/27/19