How to Succeed in GTM & Corporate Recruitment

HOW TO SUCCEED IN GTM & CORPORATE RECRUITMENT Visit Our Website www.basecamp.com.sg

SETTING THE STAGE GTM (Go-to-Market) and corporate roles are increasingly important as companies expand and compete in Asia. Recruiters don t just check what s on your CV. They also assess skills, adaptability, and fit with the organisation. In this video, let s go through what really matters when recruiters are hiring for these roles. Visit Our Website www.basecamp.com.sg

UNDERSTANDING GO-TO-MARKET ROLES What Makes GTM Roles Unique Strategic Focus: Cross-Functional Work: Recruiters look for candidates who understand customer acquisition, market positioning, and revenue growth. GTM often involves sales, marketing, product, and customer success. Good communication and influence skills are essential. Visit Our Website www.basecamp.com.sg

UNDERSTANDING CORPORATE ROLES What Recruiters Expect Functional Expertise: Business Awareness: In HR, finance, operations, or legal, recruiters look for strong domain knowledge. Beyond technical skills, recruiters value people who understand how their role supports wider business goals. Visit Our Website www.basecamp.com.sg

CORE COMPETENCIES RECRUITERS ASSESS Leadership Potential: Adaptability: Problem-Solving: Even in mid-level roles, showing initiative and guiding others is important. Recruiters prefer candidates open to change and continuous learning. Ability to handle ambiguity and make sound decisions. Visit Our Website www.basecamp.com.sg

SOFT SKILLS THAT MATTER Beyond the CV Communication: Collaboration: Clear, confident expression of ideas. Ability to work across different teams and departments. Emotional Intelligence: Cultural Fit: Handling conflict and understanding perspectives. Alignment with company values and ways of working. Visit Our Website www.basecamp.com.sg

COMMON MISTAKES CANDIDATES MAKE What Holds People Back 01 02 03 04 Over-Focusing on Technical Skills Giving Generic Answers Ignoring Business Impact Poor Preparation Many candidates highlight only their functional expertise but overlook soft skills and business impact. Recruiters often hear rehearsed or vague responses instead of specific, results-driven examples. Failing to show how past work contributed to revenue, efficiency, or growth reduces credibility. Not researching the company, industry, or role makes candidates seem less engaged and less competitive. Visit Our Website www.basecamp.com.sg

Share Measurable Results HOW TO STAND OUT Highlight achievements with numbers: revenue growth, cost savings, or efficiency gains. This shows clear business impact. Show Industry Awareness Research the company and industry before the interview. Recruiters notice when candidates understand the bigger picture. Tips for Candidates Balance Hard & Soft Skills Standing out in GTM and corporate recruitment is about showing more than just qualifications. Recruiters want to see evidence of how you ve made an impact, your ability to adapt, and how well you can work across teams. Here are four ways to position yourself strongly. Don t just showcase technical expertise. Demonstrate communication, teamwork, and adaptability too. Demonstrate Cross-Functional Collaboration Give examples of how you ve worked with different teams sales, marketing, product, HR to achieve shared goals. Visit Our Website www.basecamp.com.sg

CONCLUSION Final Takeaway GTM and corporate recruitment are about more than qualifications. Recruiters look for impact, adaptability, and collaboration. Candidates who can demonstrate both hard skills and soft skills, plus strong business understanding, are the ones who stand out. Visit Our Website www.basecamp.com.sg

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