IBIE 2022: An Opportunity To Lead Again
ABMNA showcases its leadership at IBIE, the premier North American baking show, with a history of successful activations. Past initiatives included the Art of Baking gallery in 2019, a Virtual reality experience in 2016, and Arctic/Supremo launches in 2013. The collaboration with Duff Goldman brings excitement to the event, featuring a Baker Street theme and on-site promotions. Attendees have access to exclusive content through QR codes, highlighting innovative products like XPI plant-based emulsifier and sweet goods mixes. Sales leads indicate strong customer engagement with over 300 business discussions held. Key customers represented further solidify ABMNA's position in the baking industry.
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Presentation Transcript
IBIE 2022: An Opportunity To Lead Again ABMNA has a proven track record at IBIE North America s most important baking show that occurs only every 3 years Key past activation: 2019: Art of Baking gallery 2016: Virtual reality experience 2013: Arctic/Supremo launches Confidential AB Mauri North America
We Enlisted Duff Goldman Again Duff star of Food Network & owner of Charm City Cakes helped us create our Baker Street theme including: U.K. storefront vignettes On-site promotion opportunities The official IBIE happy hour starring his band, Foie Grock Confidential AB Mauri North America
Welcome To Baker Street Confidential AB Mauri North America
Duffs Appeal & Impact Are Widespread Confidential AB Mauri North America
A Huge Selling Opportunity Special QR codes allowed attendees to view behind- the-scenes content Product highlights: XPI plant-based emulsifier Buffered vinegar solution Clean label conditioners Sweet goods mixes Confidential AB Mauri North America
Sales Leads: By The Numbers Key Account Manager reports 26 Solid customer contacts on the floor 138 Meetings w/ meaningful advancement 84 More than 300 Total customer business discussions Confidential AB Mauri North America
Key Customers Represented Highlighted businesses with discussions at IBIE 2022 included but was not limited to: Confidential AB Mauri North America
