Impact of Social Networks on Quality of News
This paper discusses the long-term impact of social networks on the quality of news, focusing on consumer behavior in relationship-based social networks. It also explores experiential engagement literature and the role of advertisers in platform dynamics.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
SOCIAL MEDIA AND THE NEWS INDUSTRY Alexandre de Corniere and Miklos Sarvary Discussant Margherita Pagani Professor of Digital Marketing EMLYON Business School (France)
Research Question What is the long term impact of social networks on quality of news?
Comment 1 Contextualization of types of social network and their related business models This paper analyses only one type of social network relationship based social network HOW CONSUMER BEHAVES DIFFERENTLY IN THIS TYPE OF OSN?
Comment 2 Experiential engagement literature (Calder and Malthouse 2004, 2009) Personal engagement Social interactive engagement The engagement drives attention and active behavior
Comment 3 The impact of advertisers in platform dynamics Display adverts Native advertising Inbound Marketing
