Impactful Issues on Company Reputation

Categorization of reputation risks and potential crises in organizations can help identify external and internal factors that may affect a company's standing. Issues such as policy, political, and social economic conditions, as well as sudden crises and smouldering crises, pose significant risks to a company's reputation and existence.

• Reputation risks
• Company issues
• Crisis management
• Social impact
• Organizational control

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Uploaded on Mar 14, 2025 | 0 Views

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1. Pertemuan 2 Gasal 2019-2020 Isu-Isu Yang Berdampak Pada Perusahaan

2. Reputation Framework Reputation Direct What do you say/Intent What do you do/action What you are seen to do Peer experience of you Perspectives Andrew Griffin, Crisis, Issues & Reputation Management. P3

3. Categorization of Reputation Risks & Potential Crises Incident Issue External: External: Policy issues, Investigations, Religious/cultural/political controversies, Societal outrage Cyber attacks, Health scares, Terrorism, Piracy, National disasters, political revolution Internal: Fraud/malpractice, Corporate governance failure, Poor Practice/behavior, Corporate/Strategic failure: Internal: industrial accidents, transport accidents, system failures P. 35 Andrew Griffin

4. Issues-Incidents Risks to Reputation Issue External : Policy, Political and Social Economic conditions Internal : all issues relating to the performance of the company Incidents External : Sudden and extreme incidents beyond company s control Internal : Incidents perceived to be in company s direct control Incident: sudden crisis Issue: Smouldering crisis

5. CRISIS DEFINE AS A SITUATION CRISIS IS A BIG NEWS, THREATENS THE VERY CORE AND EXISTENCE OF AN ORGANIZATION Incident: sudden crisis Issue: Smouldering crisis

6. Karakteristik Externally Driven Issues: Di luar kontrol organisasi dan diharapkan bisa memengaruhi jajaran manajemen organisasi. Isu bisa mempengaruhi seluruh institusi atau hanya sebagian atau divisi tertentu. Isu bisa terus ada untuk jangka waktu cukup lama dan tidak ada solusi menyeluruh, sehingga potensi risiko bagi institusi selalu ada. Fundamental, sulit untuk ditangani dan tidak cukup diatasi hanya melalui PR dan gimmicks. Sebagian besar terkait dengan masalah politik

7. Isu terkait permasalahan sosial dan politik secara umum Isu-isu ini terus diperbincangkan untuk periode yang cukup panjang. Pemerintah dan LSM selalu berkata bahwa perusahaan berkontribusi dalam menyebabkan isu ini. Contoh : Isu mengenai masalah obesitas (ditujukan pada food industry), global warming, belum dapat dipastikan kapan dapat terselesaikan.

8. Isu yang muncul terkait dengan perfoma organisasi di lingkungan sosial Organisasi atau perusahaan telah diidentifikasi melakukan sesuatu yang bertentangan dengan kepentingan publik sehingga dituntut untuk berubah Contoh perusahaan yang mempekerjakan buruh anak-anak, pembakaran hutan untuk lahan perkebunan, dll

9. Isu yang muncul akibat risiko baru terkait dengan inovasi atau praktek baru yang dilakukan perusahaan Banyak isu eksternal yang terkait dengan risiko yang dipersepsikan atau diasosiasikan akan terjadi seiring dengan perkembangan atau inovasi yang dilakukan oleh perusahaan Misalnya : teknologi nuklir, rekayasa DNA, dll.

10. Case study: The Global Mining Initiative https://www.icmm.com/en-gb/about-us/our- organisation/annual-reviews/our-history KPC (Kaltim Prima Coal), Sangatta, Kaltim. Bumi Resources Tbk. https://insight.kontan.co.id/news/menambang- batubara-tidak-sekadar-garuk-garuk-tanah

11. GMIs Lesson Learn It is based on member commitments. ICMM promotes 10 principles such as:Implement and maintain ethical business practices uphold fundamental human rights & respect cultures, customs and values in dealings with employees and others who are effected by our activities For more principles, see https://www.icmm.com/en-gb/members/member- commitments/icmm-10-principles

12. GMIs Lesson Learn It has a multi-stakeholder approach: Governments, international organizations, communities, civil society, academia-to build partnership.

13. GMIs Lesson Learn It is Chief Executive-led: All members are top executive, decision makers. So, the ICCM is strategic innitiative.