Implementing Omnichannel Strategies for Employee Recruitment
Discover how applying omnichannel strategies to employee recruitment can revolutionize your hiring process. Learn from industry experts about the benefits, challenges, and best practices of omnichannel marketing and sales in attracting top talent. Explore insights from McKinsey, Forbes, Harvard Business Review, and more to optimize your recruitment efforts.
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Presentation Transcript
Applying Omnichannel Strategies Applying Omnichannel Strategies to Employee Recruitment to Employee Recruitment
Panelists - Patrick Curry, President, Fullerton Tool Company - Tony Meyers, Vice President, Human Resources, US Tool Group - Dr. Bharani Nagaranthnum, Associate Professor & Associate Director of Graduate Program, Texas A & M University
Omnichannel Marketing Defined Happens when companies provide a set of seamlessly integrated channels, catering to customer preferences, and steering them to effective solutions (McKinsey)
Omnichannel Sales Defined An omnichannel approach to sales is effective and value-creating when it delivers a unified voice, brand and messaging across channels. By integrating channels, including face-to-face, remote and online interactions, an omnichannel experience gives customers a seamless buying experience. (Forbes)
Omnichannel Benefits Improved customer engagement and experience High customer retention and loyalty Smoother customer journey Revenue growth A more integrated business Better customer insights
Sources Sources Industrial Distribution: https://www.inddist.com/workforce-development/blog/21577430/3-keys-to-attracting-next-generation-distribution- talent WarrenAverett: https://warrenaverett.com/insights/recruiting-manufacturing-employees/ Forbes: https://www.forbes.com/sites/forbesbusinesscouncil/2022/02/22/how-to-implement-omnichannel-sales- successfully-four-pitfalls-to-avoid/?sh=514be95a74e9 Harvard Business Review: https://hbr.org/2022/01/how-b2b-businesses-can-get-omnichannel-sales-right
Sources Sources McKinsey: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/b2b-sales-omnichannel-everywhere- every-time McKinsey: https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing Edelman: https://www.edelman.com/expertise/business-marketing/how-b2b-companies-are-adapting-covid Insider Intelligence: https://www.insiderintelligence.com/content/5-predictions-b2b-marketing-2023 TrustRadius: https://www.trustradius.com/vendor-blog/2022-b2b-buying-disconnect-the-age-of-the-self-serve-buyer
Sources Sources McKinsey: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-b2b-sales-have-changed- during-covid-19 Gartner: Gartner Sales Survey Finds 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce Moengage: https://www.moengage.com/learn/creating-a-omnichannel-strategy/ 2022 Distribution Strategy Report: https://Pages.DistributionStrategy.com/acton/media/6612/report-the-state-of-distributor-customer-experience- what-customers-want KornFerry: https://www.kornferry.com/content/dam/kornferry-v2/featured-topics/pdf/2021-Buyer-Preferences-Study.pdf
Applying Omnichannel Strategies to Applying Omnichannel Strategies to Employee Recruitment Employee Recruitment Thank You for Attending! Thank You for Attending!
