Implications of Digital Trends on Low-Income and Minority Customers
Explore the impact of digital and technology trends on low-income and minority customers in this insightful presentation by Michele Ruiz. Discover the changing landscape of mobile technology, augmented reality, and smarter apps, and learn how these trends influence behavior and empower users. Gain valuable insights into reaching low-income customers and the relevance of income, literacy, and cultural aspects in the digital era.
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Presentation Transcript
WORKING TITLE: DIGITAL AND TECHNOLOGY TRENDS IMPLICATIONS FOR LOW INCOME AND MINORITY CUSTOMERS LIOB PRESENTATION, October 2012 By Michele Ruiz Ruiz Strategies
MINORITY GROUPS ARE COMFORTABLE USING THE MOBILE INTERNET
WHAT DOES THIS MEAN FOR UTILITY CUSTOMERS?
TECHNOLOGICAL ADVANCEMENTS MEANS RADICAL CHANGE IN MINDSET
HOW MANY APPS DOES IT TAKE TO CHANGE A LIGHT BULB?
USE MOBILE AND TABLET FRIENDLY WEBSITES
COMMUNICATE VALUE & BENEFITS WITH STORY TELLING
WORKING TITLE: DIGITAL AND TECHNOLOGICAL TRENDS IMPLICATIONS FOR LOW INCOME CUSTOMERS Michele Ruiz Ruiz Strategies Contact information: Michele@MicheleRuiz.com 310 853 3605
