Inbound Statistics Slides
"Explore the power of blogging & social media in modern marketing. Discover the impact of blogging frequency on traffic and leads. Learn how social media can drive engagement and lead generation. Dive into the latest statistics and trends to boost your marketing strategy."
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Presentation Transcript
Inbound Statistics Slides Template Resources for Partners
TABLE OF CONTENTS 1 Blogging 2 Social Media 3 SEO & Keywords 4 Conversion Paths 5 Email 6 Marketing Automation 7 Marketing Analytics 8 Sales & Marketing Alignment
Blogging Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads. There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once a day Most people read 5-10 blogs Nearly 40% of U.S. companies use blogs for marketing purposes Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog 57% of marketers acquired customers from blogging Companies that blog 15+ per month get 5x more traffic than companies that don t blog Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50
Blogging Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads. IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND TRAFFIC 600 500 400 TRAFFIC INDEX 300 200 100 0 MONTHLY BLOG POSTS
Blogging Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads. IMPACT OF MONTHLY BLOG ARTICLES ON INBOUND LEADS 1200 1000 800 NEW LEADS INDEX 600 400 200 0 MONTHLY BLOG POSTS
Social Media Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers. The world is becoming more social: 4.6 average hours per week worldwide 84% of B2B marketers use social media in some form 59% of marketers are using social media for 6 hours or more each week 83% of marketers indicate that social media is important for their business Social media has a 100% higher lead-to-close rate than outbound marketing Social media use in the U.S. has increased by 356% since 2006
Social Media: Facebook Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers. 42% of marketers say Facebook is critical or important to their business Companies that acquired customers from Facebook: B2C is 77% and B2B is 43% 80% of U.S. social network users prefer to connect to brands through Facebook An average company saw a 185% increase in traffic after reaching 1,000 Facebook likes
Social Media: Facebook Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers. IMPACT OF COMPANY FACEBOOK REACH ON INBOUND TRAFFIC 1,400 1,200 1,000 800 TRAFFIC INDEX 600 400 200 - FACEBOOK LIKES
Social Media: Google+ Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers. As of April 2012, Google+ has 170 million active users As of January 2012, American users spent an average of 3.3 minutes on Google+ Websites using the +1 button generate 3.5x the Google+ visits than sites without the button Over 40% of marketers report that Google+ is "useful to critical Google+ is expected to attract 400 million users by the end of 2012
Social Media: Twitter Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers. Companies with 51 to 100 followers generate 106% more traffic than those with fewer than 25 44% of marketers acquired customers from Twitter More than of active Twitter users follow companies, brands or products on social networks 79% of U.S. Twitter users are more likely to recommend brands they follow 67% of U.S. Twitter users are more likely to buy brands they follow Companies that use Twitter average 2x more leads per month than those that do not
Social Media: Twitter Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers. IMPACT OF COMPANY TWITTER REACH ON INBOUND TRAFFIC 800 700 600 500 TRAFFIC INDEX 400 300 200 100 - TWITTER FOLLOWERS
Social Media: Pinterest Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers. Pinterest is the 3rd most popular social network in the U.S. in terms of traffic As of February 2012, Pinterest had accumulated 10.4 million users Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in their history Daily Pinterest users have increased by more than 145% since the beginning of 2012
SEO & Keywords Discover which keywords will bring the best organic traffic to your site and analyze your paid search campaigns. 61% of global Internet users research products online 44% of online shoppers begin by using a search engine Worldwide, we conduct 131 billion searches per month on the web 57% of TV viewers use the web simultaneously 60% of all organic clicks go to the top three organic search results 75% of users never scroll past the first page of search results Companies that blog have 97% more inbound links The average click-through rate for paid search in 2010 (worldwide) was 2%
Landing Pages Capture inbound leads through your website with landing Capture inbound leads through your website with landing pages that are easy to customize, A/B test pages that are easy to customize, A/B test, personalize, track. track. Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10 48% of marketers build a new landing page for each marketing campaign 68% of B2B businesses use landing pages to garner a new sales lead for future conversion 16% of landing pages are free of navigation bars Businesses with over 40 landing pages got 12x more leads than those with only 1 to 5 landing pages , personalize, and and
Landing Pages Capture inbound leads through your website with landing pages that are easy to customize, A/B test, personalize, and track. IMPACT OF NUMBER OF LANDING PAGES ON LEAD GENERATION 600 500 400 NEW LEADS INDEX 300 200 100 0 LANDING PAGES
Email Send personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective. 59% of B2B marketers say email is the most effective channel in generating revenue Relevant emails drive 18x more revenue than broadcast emails Personalized emails improve click-through rates by 14%, and conversion rates by 10% Lead nurturing emails get 4 to 10 times the response rate compared to standalone email blasts Companies that excel at lead nurturing have 9% more sales reps making quota Secrets is the most clicked lead nurturing subject line word Posts and Jobs is the most clicked subject line words Your most recent subscribers are the most likely to click through
Marketing Automation Trigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies. B2B marketing automation industry will reach $325 million in revenue by end of 2011 By 2020, customers will manage 85% of their relationship without talking to a human The adoption of marketing automation technology is expected to increase by 50% by 2015 Marketing automation has seen the fastest growth of any CRM- related segment in the last 5 years 50% of qualified leads are not ready to purchase immediately
Marketing Automation Trigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads Nurtured leads make 47% larger purchases than non-nurtured leads Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate Event triggered marketing can potentially save 80% of your direct mail budget Marketing Automation leads to 15% savings on creative production and 5% reduction in marketing waste
Marketing Analytics CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years Spending on marketing analytics is expected to increase 60% by 2015 By 2013, lead management campaigns integrating 4 or more digital channels outperformed single- or dual-channel campaigns by 300% As of 2014, over 40% of large complex marketing organizations have developed a pace-layered application approach to integrated marketing
8 Sales & Marketing Alignment
Sales & Marketing Alignment 50% of leads are qualified, but not yet ready to buy Only 25% of leads are legitimate and should advance to sales 79% of marketing leads never convert into sales, with lack of lead nurturing as the common cause 61% of B2B marketers send all leads directly to sales, however only 27% of those leads are qualified Just 56% of B2B organizations verify valid business leads before they are passed to sales Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost
Sales & Marketing Alignment (contd) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing- generated leads 25% of marketers who adopt mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate Companies that excel at lead nurturing have 9% more sales reps making quota Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads Nurtured leads make 47% larger purchases than non-nurtured leads
