Incorporating Smartphones for Engaging Museum Tours
Explore strategies for integrating smartphones into museum tours to enhance visitor engagement and revenue generation. Learn about leveraging mobile technology, creating interactive experiences, and connecting with attendees through social media. Discover innovative ways to make tours educational and fun with the use of mobile devices.
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Presentation Transcript
Making Peace with Your Self(ie): Incorporating Smartphones into the Tour Experience for Fun and Profit By Michelle Baxter, Heather Dooley, and Samantha Kirk of the National Liberty Museum
About us Concept museum Relatively new to the social media world Let s keep the conversation going Twitter: @LibertyMuseum Facebook: @NationalLibertyMuseum
Make an emoji (or emoticon, we wont judge) sentence and share it with an attendee!
Smartphones: Love Em or Hate Em? Museum leadership and staff see that mobile device use has potential but for what? Museums want to increase engagement using mobile technology; revenue generation is usually a secondary goal Can strategies to achieve these two goals work synergistically?
Before the Tour Connect! Check in about phone use Create a secure location for phones
During the Tour Phone as educational tool: Explore it Observe visitors use of it #TeamAlan Be creative! Challenges Platform incompatibility Disengagement
Resources For your institution, or for you personally CultureSpots Scavify (Android) Klikaklu (iPhone) http://www.scholasticatrav el.com/2015/05/06/philade lphia-apps/ To share with group leaders http://learning.instructure.c om/2014/01/5-apps-to- make-your-school-field-trip- a-success/ http://www.edweek.org/ew /articles/2013/05/15/31fiel dtrip.h32.html Animoto
After the Tour Connect with group leaders via social media Photo policy but what if there wasn t a tour? Again, social media provides a great way to connect with visitors who did not take a guided tour
