INCOSE Value Proposition Project Insights
"Explore the INCOSE Value Proposition Project spearheaded by Juan P. Amenabar and learn about its significance in advancing systems engineering expertise. Discover the collaborative efforts driving innovation in key areas identified by industry leaders."
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INCOSE Value Proposition Project Juan P. Amenabar, INCOSE ESEP Chief Systems Engineer, Leidos Inc September 26 2017
Project Initiated at IW17 CAB organizations identified 6 areas of importance leading up to IW17: Professional Development Agile Systems Engineering MBSE Application and Migration Value Proposition Integration of Software and Systems Engineering Systems of Systems Engineering Each area was discussed in preliminary meetings and break out sessions were conducted at IW17 The Value Proposition Project was initiated as a result of a breakout session panel Juan Amenabar (Leidos Chief Systems Engineer) was nominated as Project Manager Purpose of this project is to provide membership and general public a testimonial of the value of SE, INCOSE and the CAB
Panel Discussions Defined Desired Product Why INCOSE? Benchmarking/ case studies Safety culture Reduction of scrap and waste Object oriented/ digital/ automation/ MBSE Reuse Unique nature INCOSE is balance between academic, individual practitioner, corporate practitioner Understanding global industry and global practitioners Shaping the development agenda Why CAB? Partly about INCOSE things CAB provides more leverage Develop the communications materials from a corporate perspective Stakeholders: Executive Student Professional Experienced SE users New SE users General public: Our families, friends (non- adopters) Domestic and International Use cases: Training Networking Industry influence Governance - standard Why SE? Support to our organizational transformation What, why, how Role Name Organization Email Address Project PM Juan Amenabar Leidos juan.p.amenabar@leidos.com Panel co-chair Ken Harmon Virginia Tech kharmon@vt.edu Panel co-chair Tracy Scott-Parry UTC tracy.scott-parry@utas.utc.com Panel co-chair Don York Engility Corp. donald.york@engilitycorp.com
Targeting the Final Product 3 Integrated Videos SE INCOSE Value CAB Value Audience Rationale Value Increase interest in STEM and SE General Public Promote SE and INCOSE membership Systems Engineers Provide value proposition for technical use INCOSE Membership Provide value proposition for management use Corporate Management Panel agreed on recommendation to create a set of videos outlining value of SE, INCOSE and CAB. Videos based on membership inputs which are voted on for final integration
Project Approach Updated Regularly INCOSE Website Installation INCOSE Chapter Coordination Announcement Material Generation INCOSE Central Coordination IW17 BOD Approval Requirements Definition Material Collection & Winner Announcement Integrated Product Generation Final Product Release at IW18 Announcement Release Expected this week Mid November 2017
Announcement Material Value Proposition Project You can participate in INCOSE s reach campaign! Looking for your video input comments on your perceived value of Systems Engineering, INCOSE, or Corporate involvement in INCOSE (CAB membership) Video inputs will be voted on by the membership and the selected ones utilized to create 3 integrated video packages: INCOSE engineers, our companies management, and the general public Video entries must be less than 2 minutes, without corporate logos or references unless approved for release, MP4 or MOV format. In English or with English subtitles. Upload your video inputs to the INCOSE Connect site at (https://connect.incose.org) look for the Value Proposition Project link Select the now link Enter your information and upload your file Submission deadline is 15NOV17 Individual entry winners and final videos announced at IW18
Sample Scripts Included in Announcement My name is [ ] and I have been working as a systems engineer for [ ] years in the area of [HW/SW/test/ ]. Systems Engineering is a valuable discipline in my projects because [ ]. My organization has a [strong] background in SE and [fully] promotes it as a science My name is [ ] and I [represent] [organization] as part of the Corporate Advisory Group. [Corporation] uses the CAB to My name is [ ] and when someone asks me what I do as a systems engineer I say [ ]. I went into systems engineering because [ ]
IW17 VP Panel Name Position/Title Organization Email Address Paul Hacker MBDA (UK) paul.hacker@mbda-systems.com Juan Amenabar Chief Systems Eng Leidos juan.p.amenabar@leidos.com Duncan Kemp UK MOD Rob Vingerheeds Professor SE rob.vingerheeds@isae??? Don York Tech Fellow Engility Corp. donald.york@engilitycorp.com Priscilla Ujang Shell priscilla.ujang@shell.com Mia Zager Chair, Oil & Gas WG Shell mia.zager@shell.com Tracy Scott-Parry UTC CAB Rep UTC tracy.scott-parry@utas.utc.com tascott88@yahoo.com Ken Harmon Virginia Tech kharmon@vt.edu Andy Pickard Rolls Royce andrew.c.pickard@rolls-royce.com Robert Wirthlin Senior Strategist General Motors robert.wirthlin@gm.com Grace Growder Systems Engineer US Govt. gcrowder@gmail.com
Project Resources Name Role Org J. Amenabar PM Leidos G. Crowder Deputy PM US Gov R. LeBlanc Marketing / Production INCOSE B. Chown IT Infrastructure Setup INCOSE S. Dam America Sector coord. INCOSE J. Roussel EMEA Sector coord. INCOSE K. Lunney Asia-Oceania Sector coord. INCOSE G. Roedler President Elect Support INCOSE
