Influence on Consumer Behavior: Cultural, Social, Personal, Psychological Aspects

Consumer behavior is influenced by cultural, social, personal, and psychological factors. Marketers must consider these elements when designing strategies. The cultural background, social class, subcultures, and personal values all play a role in shaping consumer decisions. Understanding these influences is crucial for effective marketing campaigns and reaching target audiences.

• Consumer Behavior
• Cultural Influence
• Social Factors
• Psychological Aspects
• Marketing Strategy

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Uploaded on Mar 13, 2025 | 0 Views

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Presentation Transcript

1. Libyan International Medical University Faculty of Business Administration Consumer Behaviour. Aisha Elshaare 2869 aisha_2869@limu.edu.l y 21st, Apr,2021

2. cultural, social, personal, psychological. 2

3. Consumer purchases are heavily influenced by cultural, personal, social, and psychological characteristics. Marketers can not control such factors but can take them into consideration. 3

4. - Culture - Subculture - Social Class The set of basic values, perceptions, wants and behaviours learned by a member of society from family and other important institutions. 4

5. A group of people with shared value systems based on common life experiences and situations. - Nationalities - Religions - Racial groups - Geographic regions 5

6. People/ groups with similar values, Behaviors, and interests. Many factors determine social class. ( occupation, income, education, etc ) 6

7. -Small groups and social networks -Family -Social roles and status 7

8. -Occupation -Age and Stage -Economic Situation -Lifestyle -Personality and Self Concept 8

9. -Motivation -Perception -Learning -Beliefs and Attitudes 9

10. 10

11. Palmer, A. (2000). Principles of marketing. Oxford: Oxford University Press. 11

12. Do you have any questions? 12

13. Mention the 4 factors that affect consumer behavior? 13