Influencing Consumer Behavior Towards Your Brand
In the competitive landscape of brand marketing, understanding how to influence consumer behavior in favor of your brand is crucial. Explore strategies to build brand loyalty and drive purchase decisions. Discover the impact of branding, consumer preferences, and market trends on purchasing behavior. Gain insights into the evolving dynamics of consumer-brand relationships and the key factors shaping consumer perceptions.
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https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQRlC48GlUP6TJw1_odI3DJWX7RamFw3Mca2bzG3yU1mbnugdyMtZp3khEhttps://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQRlC48GlUP6TJw1_odI3DJWX7RamFw3Mca2bzG3yU1mbnugdyMtZp3khE BRANDnew kNOT Brand Summit May 2014 Sri Lanka
Marketer: role is constant How can I influence BEST to CHANGE consumer behavior in favour of MY BRAND
So whats Changing.. What is New.. Stock Cartoon of a Man and Woman Jumping a Hurdle https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQsUF2QIaDMlay3SxfGJK-kOdfLaHlcbc0YFhX8fFFdkkZrX83QfsNSCrw57w https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRiGxZIgyJUKooJAiVYN8qe0dBd7OzdrEy7PaiEDQ9awOIr1QlRcbRoms0 Working mother juggling https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRp98XtYmfkY3tOqi4JG2QVxbzlzyA2r7oIm8uzKvkRibnPN19tb-V1BS0 https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRJS3UJ29sIffZLyJdBvN6fB78KsJ89dnMBbhmDsNyfeFngNUrgAYs_DIc
r BRANDS .. still influential in decision making ? r v BUILDING BRANDS that people LOVE 2 buy
Do Consumers still BUY BRANDS https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRK_wIIDQ4uzO1Y93c7rp7i2mOrMgrw62tr5gfe19E00VBLov7S9IrR4v4 https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcSzVoqIJkacGjzRHiLYjLkt8k-oe7KbXA6_2_-EkykarUx35DlYQG39kQ PRICE alone 16% to 7% BRAND alone 43% to 59% Millward Brown s seventh annual BrandZ report based on trends in the past 10 years
Top Global Brands 2013 50 Google 40 Apple 30 Toyota Samsung Growth 20 GE IBM McDonnalds 10 Coca Cola Microsoft 0 -20 0 20 40 60 80 100 120 140 160 Intel -10 Years in Existence -20 https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRvshBAhrQbe3SCX61hM31-SNRYWiEFXcXoAU57pNtFPp831XSGiRD62TX7 https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcTH0vht5PDmZRYi6HELY7tYY1vYZcybf7kxWMwb-187-yePFCex_gGVmg https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQLuF_DJRY8A9tXbmGKLCcaQVl18R5pV4fldX_DNfC2jWlP7a9nzHRVS2o https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRwubVKExp7C12BEWzmmvlJwpZu6iwf3HllkFplvUq5LWtgXshaM6ScDTo https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcTaIOh-_HOKVEkyp_r-cYXTiPX4mLxL4bZvrC_w2w3moIQhGp27bFg0mhW8nA https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSuZe_cG5W_baEwfCVtzU4dM2huv9ZOrYHQPNTA-3hm1_tV8wwbL41oVsw https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQVCqFbtjG1sSZx2CcaMTfFzRqEos2EcZd_F4hcOiSJ0aPf4vPMqGJAqr8
100 plus not out .. https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQvirYri3Z4DKtTy4ab-FebZ5YARLB2ow4e2Nl5-JmWC4FWf5KVjMq2my0 https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSnDBzssUVTfh_vNgqyImNPJL0QSoJBOaLqXK3X0GvI-pjS6amlNq3hu9w https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTVKJ6tQSpYVcK_QtqqB7lO6q8Db1sJopimutCo0uOKpd8FrFzvIT_KhA https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQVCqFbtjG1sSZx2CcaMTfFzRqEos2EcZd_F4hcOiSJ0aPf4vPMqGJAqr8 https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRHBAZSbhQNqJnwSaw48JJQS_1vZuWyP99QYjk8H3Naq1dxDXV4sffANJ0b 175 yrs 163 yrs 162 yrs 146 yrs 144 yrs https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRtqqtVnDy_IJ6TOF2qzgQ7F70Nt-kXd_0Id3UtZkqC9MF_1kivQORKVw https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQLuF_DJRY8A9tXbmGKLCcaQVl18R5pV4fldX_DNfC2jWlP7a9nzHRVS2o https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTSjdOGW-f5VdHKWDaGsVKD11_A7EGVlmF3R8-ZdfSbHSgBjhOZ32c3Eyo https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTX9tHZ7NcdHyeV629KiyCPSI91jZmjjnNlpiKPaxLMA-i0VgFIVwFr5ZPy https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRKPVgLU1vt4EBrd5yBVe3pjpj6Rcug1RPRPdUrI9H8Z9YJlNmny0gWkeM 127 yrs 126 yrs 121 yrs 108 yrs 123 yrs 108 yrs https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTXCTtE240Nb4ORLSo6igaf1K_tbJZSwMFQpsrcCnCd_tR1uCQjV6dbXjE https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRVFmgE3gp07rYVHP5v331SfF27K5lm-Gr-_fx6tD1wfY1Ty-0BB6fwUqCH https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRwubVKExp7C12BEWzmmvlJwpZu6iwf3HllkFplvUq5LWtgXshaM6ScDTo https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSMdah0vm9UjANIj6u6Djr6cmI99fbOR2CBUQJy5xmVhXzBsd4KtK82FkE 107 yrs 107 yrs 101 yrs 108 yrs 105 yrs
What Lessons Can we Learn Change with modern times must be relevant Universal appeal local roots Brand promise unchanging, uncompromising Strong value proposition New business YET not abandoning core Brands with not only margins and bottom line at heart BUT a strong sense of Purpose
YES - Brands are Influential in Choices Connected. Delighting. Satisfying. Rewarding. Enjoyment. Thrilling. Empathizing. Helping. Inspirational. Aspirational. Happiness. Fulfilling. Good Value. Successful. Inclusive.
BRANDS .. r very much influential in decision https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcSKItiy9TZEnUsNw-0okQhpq-nB1bs1QMqHEV65wcPHPd_yb0p-Frdj8gQ making ? r v BUILDING BRANDS that people LOVE 2 buy
Age of INFLUENCE This is a once in a life This is a once in a life decision so don t regret it decision so don t regret it for the rest of your life ok . for the rest of your life ok . Is this really good . Parts are a real problem My BIL had a really lousy experience not once but twice . Check the small print in the brochure Thathi.. I want Machang this is a real beauty I never believed but now that I bought it See for your self check it out
Cycle of Purchase.. D O E S
5 Principles : To Win Amidst the Clutter 1. Unlock the Magic to Surprise and Delight in life 2. Facilitate Experience to Realize the unmet needs 3. Create Connections to Build bonds that add to life 4. Nurture Trust to Strengthen relationship 5. Build Love to add Colour & Purpose to life
https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQRlC48GlUP6TJw1_odI3DJWX7RamFw3Mca2bzG3yU1mbnugdyMtZp3khEhttps://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQRlC48GlUP6TJw1_odI3DJWX7RamFw3Mca2bzG3yU1mbnugdyMtZp3khE brandNEWKNOT
Implications for Marketers today Anticipate and influence Influencers Be where your TG is literally and choice of channels Balance between brand sales TO and brand relationship building Profit vs Equity Building Deliver the Promise no shortcuts/no compromises Does your brand have a Purpose in Life
Astra Case in a nutshell 1. Unlock the Magic Happiness of a finished tiffin box, Sensory impact of taste, aroma vs current behavior 2. Facilitate Experience Events, Eateries, 3. Create Connections With mothers via youtube/FB, with kids in school vans, Nutritionists 4. Nurture Trust KOF endorsement, PR, P&S 5. Build Love Nutrition and Growth of Kids, Nutrition pilot in rural school
To do a common thing uncommonly well brings Success Henry John Heinz
