Information propagation in social networks

Information propagation in social networks
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This study delves into the dynamics of information spreading within social networks, highlighting the interconnectedness among users through activities like following relationships. The exploration involves a large-scale analysis focusing on data from platforms like Twitter, aiming to unravel patterns and challenges in information dissemination. From dissecting the network structure to identifying key components, the research sheds light on the complexities of online information flow and its implications.

  • Social Networks
  • Information Propagation
  • Data Analysis
  • Online Communication
  • Network Structure

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  1. Information propagation in social networks Maksym Gabielkov, Ashwin Rao, Arnaud Legout EPI DIANA, Sophia Antipolis {maksym.gabielkov, arnaud.legout}@inria.fr

  2. Friends

  3. Producer Consumers

  4. Follow Relationship in Twitter Bob follows Alice Alice follows Bob Alice Bob

  5. The Twitter Social Graph Alice Bob

  6. +500 million nodes +24 billion edges Challenges 1. Collect the graph 2. Decompose the graph 3. Give a physical meaning to the decomposition

  7. 7

  8. How is constraint information propagation? Identify the highways

  9. 1 1 1 1 1 1 4 1 3 3 4 1 1 1

  10. 1 1 1 1 1 1 4 1 3 3 4 1 1 1

  11. Directed acyclic graph 249 million nodes Twitter social graph 500 million nodes

  12. OUT-TENDRILS OTHER IN-TENDRILS BRIDGES LSC OUT IN DISCONNECTED

  13. Directed acyclic graph 249 million nodes Twitter social graph 500 million nodes Macro structure 8 components

  14. What is the physical meaning of decomposition?

  15. 17

  16. 18

  17. 19

  18. 20

  19. 21

  20. 1% accounts <0.01% edges <0.01% tweets

  21. 98% of the tweets 98% of the edges 50% of the accounts

  22. 1,5% of the tweets 5,3% of the accounts 0% outgoing edges

  23. 21,4% of the accounts 0,25% of the tweets

  24. 21,6% of the accounts 99% no edge 80% no tweet

  25. Information propagation in social networks Maksym Gabielkov, Ashwin Rao, Arnaud Legout EPI DIANA, Sophia Antipolis {maksym.gabielkov, arnaud.legout}@inria.fr

  26. Twitter in 2009 41.7 million users 1.47 billion follow links Average degree: 35 Partial crawls Twitter in 2012 537 million users 23.95 billion follow links Average degree: 44 Complete crawl

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