Innovations in Mobile Survey Measurement
Explore cutting-edge strategies for utilizing mobile phones in surveys, including comparisons of texting, voice questions, and telephone interviews. Learn about developing device-agnostic surveys and leveraging mobile devices to enhance survey measurement and social research.
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Presentation Transcript
Innovations in Survey Measurement: Going Mobile Patrick Sturgis and Carli Lessof
Todays session Professor Michael Schober New School How should we use mobile phones in surveys? Tim Hanson TNS BMRB How can we develop device agnostic surveys which support completion on mobile devices? Carli Lessof NCRM, Southampton How could mobile devices improve survey measurement and social research? Discussion
How should we use mobile phones in surveys? Findings from experiments which compare texting, automated voice questions and telephone interviews Professor Michael Schober New School for Social Research
How can we develop device agnostic surveys that support completion on mobile devices? Lessons from usability testing, experiments and survey implementation Tim Hanson TNS BMRB
How could mobile devices improve survey measurement and social research? Exploring the opportunities and challenges through innovative examples of mobile data collection Carli Lessof NCRM Southampton & TNS BMRB Associate
Discussion Patrick Sturgis psturgis@soton.ac.uk Michael Schober schober@newschool.edu Tim Hanson tim.hanson@tns-bmrb.co.uk Carli Lessof cl19g15@soton.ac.uk
