Innovative Bluetooth Marketing Services and Features
Explore the hardware features, software interface, and marketing methods of Bluetooth marketing services. Discover how this technology can revolutionize your promotional efforts with customizable campaigns and interactive content. Learn about in-store vouchers and catalogues for engaging customer experiences.
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Presentation Transcript
BLUETOOTH MARKETING BLUETOOTH MARKETING SERVICES SERVICES (Features & Utilization) (Features & Utilization)
CONENT CONENT Hardware Features Software Interface Marketing Methods Demo for Content Possible Utilization
HARDWARE FEATURES Custom Embedded Linux OS 2 Bluetooth Transmitters 14 simultaneous Bluetooth connections up to 300 Meters range with 4 antennas installed 1 GB internal Storage for contents & Logs (Can be extended via USB Storage) capable of stand alone operation Online & Offline management Operational Temperature: -10c to +60c Antennas: 7dBi Exterior ANT (10.92 inches) Weight: 1.gKG
SOFTWARE INTERFACE 1. Bluetooth Campaign Sending mode is as follows: Sequence Schedule Lottery Broadcast time slot every day Broadcast time slot every week Random 2. Vcard can be created and edited along with any content 3. Calendar Entry (reminder) can be created and sent 4. Any type of content can be sent (playing or opening depends on receiving device)
SOFTWARE INTERFACE 1. Sending policy can be configured as follows: Resend times if rejected Blacklist hold time Resend times in case of sending error Resend interval in case of sending success 2. Campaigns statistics can be obtained from a specific time, campaign and device, graphically or data campaigns statistics can be exported to XLS file
MARKETING METHODS Bluetooth Promotional images (jpg format) Video presentation (mp4) Animated presentation/ picture gallery (gif) Business card attached at the end of any of the above
In-Store Vouchers DEMO carre_logo_3152 carre_logo_3152 carre_logo_3152 Shampoo Detergents Electronics Home textile Electronics Sweet & Confectionary Dairy LIPTON - 100% Natural Tea Welcome to Carrefour, Deira City Centre. To download our various promotional vouchers please accept this message Buy a Lipton tea box and get your free mug at the cash counter. To redeem your gift, send it to Lipton via Bluetooth. Decline Accept
In-Store Catalogues DEMO Tops Welcome to H&M Download our interactive catalogue, order online and win valuable gift vouchers Shirts & Blouses Sweaters & Cardigans Jeans Accessories Cosmetics Shirt 59 AED Decline Accept
In-Store Catalogues DEMO Gift Voucher Thank you for downloading our catalogue. You just have received a gift voucher from H&M Welcome to H&M Download our interactive catalogue, order online and win valuable gift vouchers Gift voucher from H&M valued at 75 Dhs with every purchase of 200 Dhs Decline Accept View
In-Store Catalogues DEMO Sedan SUV Sedan Sports Focus Fusion Mustang Taurus Five Hundred Freestar Crown Victoria Welcome to Ford. Download our interactive catalogue and enter the draw to keep an SUV for the weekend Decline Accept
In-Store Catalogues DEMO You have selected Sedan Five Hundred Welcome to Ford. Download our interactive catalogue and enter the draw to keep an SUV for the weekend Enter your mobile number and send it to FORD via Bluetooth Test Drive We will contact you soon. Thank you Decline Accept
POSSIBLE UTLIZATION It Could be Placed: In-Store Servers located in retail environments: Deliver special offers, vouchers, etc. Can tie in with specific brand[s] Location specific down to aisle level
POSSIBLE UTILIZATION It Could be Placed: In-Store Servers located in retail environments: Deliver special offers, vouchers, etc. Shop interactive catalogue Can tie in with specific brands for cross promotions Location specific down to aisle level Database collection: electronic retrieval Customer satisfaction evaluation
It Could be Placed: Showrooms POSSIBLE UTILIZATION Servers located in dealer s showrooms: Greeting cards at festive periods Deliver car catalogues Special offers Invitation for test drives Spare parts and car service offers
It Could be Placed: Food Outlet POSSIBLE UTILIZATION Servers located in retail environments: Deliver special offers, vouchers, etc. Can tie in with specific brand[s] Cross promotions among other non competing outlets
It Could be Placed: Outdoor POSSIBLE UTILIZATION Servers located at prime poster sites; roads, bus, malls etc. : Delivers additional information based on current advert Can be synchronized with multi-ad displays User history and profiling via network access
It Could be Placed: Public Events POSSIBLE UTILIZATION Servers with long-range facility: Deliver content or applications to mass audiences Football game Music download Event update/replay
