Innovative Competitive Matrix Analysis for TAP 3 Mandibular Advancement Device
Explore a detailed competitive matrix model comparing the TAP 3 Mandibular Advancement Device with major competitors in the sleep apnea treatment market. Understand the product attributes and how this innovation stands out.
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Presentation Transcript
Case Study Competitive Matrix Model Background: You are raising funds to scale up operations for the TAP 3 Mandibular Advancement Device to treat sleep apnea You are asked to illustrate the competitive landscape and demonstrate how your innovation compares to the major competitors. Product Attribute Your Product/ Technology Competitor X Competitor Y Competitor Z Attribute 1 Attribute 2 Attribute 3 Assignment: Use the single Competitive Matrix model to compare your product or service to your major competitors. Identify your competitors in the top row Choose your attribute variables in the left column Fill in the grid leveraging your understanding of your product and competition Assumptions: Competitive products or services are already in the marketplace. Your innovation will have advantages / strengths to current competition and possibly some weaknesses
Case Study 1 Worksheet Competitor Matrix Model Step 1 Create Competitor Variables
Case Study 1 Worksheet Competitor Matrix Model Step 2 Create The Comparator Attributes
Case Study 1 Worksheet Competitor Matrix Model Step 3 Fill In The Matrix Grid Your Product or Service Comparator 1 Comparator 2 Attribute Attribute Attribute
Case Study Competitor Matrix Model Working Template
