Innovative Employer Engagement Strategies
Discover how companies like Uber are enhancing access to education through employer engagement programmes, benefiting drivers and their families. Learn about the success of initiatives like Uber's Learning as a Benefit programme and the Open Door to Success collaboration with Job Centres Plus, providing upskilling opportunities to various target groups. Explore the impact of these initiatives on workforce development and social mobility.
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Presentation Transcript
Improving Access Improving Access through Employer through Employer engagement engagement Simon Tindall 14thJune 2021
Uber / OU Learning as a Benefit programme Incentive Programme for their UK Preferential Drivers Provision of free higher education Uber pay all tuition costs Driver can pass this credit onto a family member Launched in January 2020, running as pilot for 2 years Currently over 800 students on programme TMA scores higher for this cohort than standard OU student Now expanded out to UberEats couriers (2021) Represents an investment of 4-5M for the company Employer Programmes June 2021
Uber Learner profiles Offer to over 25,000 drivers 90% male, 88% primarily in their 30 s and 40s 62% have a further qualification beyond secondary, 30% have a degree Typically the driver is the primary wage earner within household 75% are first generation migrants to the UK Uber demographics strongly align to OU social remit Employer Programmes June 2021
Uber Learner profiles Main site can be viewed at https://skillshub.online/ Introductory film at https://www.youtube.com/watch?v=PQ- ziKhR5zo White paper on Learning as a Benefit also available Employer Programmes June 2021
Open Door to Success Working with Job Centres Plus Curation of free OpenLearn courses aimed at Job Seekers and other Universal Credit claimants Upskilling Recognition for existing skillsets Certification and Digital Badging Successfully piloted at single JCP, then rolled out nationally to 750 JCP offices during pandemic. OU volunteers brough personality and helped adoption. Curation expanded to include wider skills for life, functional skills driven by learner needs. Now expanding social programme to target specific sectors young people but interest in other disadvantaged groups moving forward. Employer Programmes June 2021
Open Door to Success Working with Job Centres Plus https://www.open.edu/openlearn/dwp https://www.open.edu/openlearn/kickstart Employer Programmes June 2021
Thank you Thank you Simon.Tindall@open.ac.uk
