Innovative Fashion Marketing Worksheets for Effective Strategies
Explore a collection of innovative worksheets covering customer segmentation, traditional and new marketing mix, customer journey mapping, and more in the fashion industry. Enhance your knowledge and skills with practical exercises designed to improve marketing and communications strategies across the fashion sector.
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Presentation Transcript
Fashion Marketing and Communications Theory and Practice Across the Fashion Industry, 2nded. By Olga Mitterfellner Information Classification: General
Worksheets for print-out and digital exercises Information Classification: General
Customer segmentation worksheet Fill in data on your target consumer to create a profile: Demographic Demographic Geographic Geographic Psychographic Criteria Psychographic Criteria Purchase Behaviour Purchase Behaviour Distribution Preference Distribution Preference Media Usage Media Usage Price Preference Price Preference Time Factors Time Factors Information Classification: General
Traditional Marketing Mix Worksheet Traditional Marketing Mix Worksheet Product Place Price Promotion Information Classification: General
NEW Marketing Mix with 4 Ds Worksheet NEW Marketing Mix with 4 Ds Worksheet Design Diversity Digitalization Desire Information Classification: General
Linear Customer Journey Map Analysis Worksheet Information Classification: General
Cyclical Customer Journey Map Analysis Worksheet Awareness Advocacy Consideration Retention Purchase Information Classification: General
Innovation worksheet: Information Classification: General
DOI summary for innovation worksheet: Information Classification: General
