Innovative Funeral Home Services in Ghana: Paradise Home Services
"Explore an innovative business idea presented by Philip Atawura, focusing on Paradise Home Services - a one-stop funeral home in Ghana offering mortuary, cemetery, and funeral services. Discover the background, differentiation, target market, and viability of this unique service catering to a niche market in Ghana."
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Presentation Transcript
SCHOOL OF GRADUATE STUDIES AND RESEARCH GHANA INSTITUTE OF JOURNALISM COURSE: ENTREPRENEURSHIP PRESENTATION ON AN INNOVATIVE BUSINESS IDEA Philip Atawura MADC 2014009
PARADISE HOME SERVICES Mortuary, Cemetery and more
OUTLINE Paradise home services Background Why Paradise home services Differentiation Target market and viability Competitors
WHAT IS PARADISE HOME SERVICES? Paradise Home Services is a one-stop funeral home that is established to provide mortuary, cemetery and funeral services to Ghanaians. It is established based on the rules and regulations regarding the establishment of mortuaries and cemeteries in Ghana. It is located in Kumasi, the Asante Regional Capital
BACKGROUND In Ghana death is taken as seriously as life itself Nature of funeral determines stature of personalities involved Persistent desire of bereaved families or individuals to honour the dead Private cemeteries in Accra take between 25000 to 35000 Gh. Cedis The maximum period you can have your dead buried is twenty years Little space available in public cemeteries and morgues
WHY PARADISE HOME SERVICES? Two churches for funeral services Mowed landscape with 5000 seating capacity A crematorium 2000 underground vault tombs A capacity of 500 vault fridges 24/7 security assured No undertakers needed Competitive and affordable price
DIFFERENTIATION 10 metres underground cemetery, first of its kind Environmentally friendly serene, no visible tombs PACKAGE Alternative packages 5000 for 2 yrs 10000 for 5 yrs 20000 for 15 yrs etc mummification services 10000 for 2 yrs 20000 for 5 yrs 30000 for 10 yrs etc Cremation services also exists Powdering of remains into bottle after expired due date also available 10 acres of land project
TARGET MARKET AND VIABILITY ROYALS POLITICIANS AND CELEBRITIES BUSINESS PERSONS OTHER GROUPS CAPITAL INTENSIVE (Around $ 5.7m) Corporate funding for setting up phase 1 ( $2m) Phase two will be funded from proceeds Leasing of 5 acres of land to developers after underground construction works are done Range of charges depending on treatment of the dead
