Innovative Guerilla Marketing Strategies
Discover the power of guerilla marketing - a creative approach utilizing non-traditional media to captivate consumers at minimal cost. Learn about the principles, techniques, and famous campaigns that have disrupted the marketing landscape. Explore how small businesses can leverage psychology and technology to attract and engage customers in unique ways.
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Presentation Transcript
GUERILLA MARKETING THINKING WAY OUTSIDE THE BOX
WHAT IS IT? USING NON-TRADITIONAL MEDIA (OR TRADITIONAL MEDIA IN AN UNTRADITIONAL WAY) TO STIR CONSUMER INTEREST, USUALLY IN A LOW-COST WAY. RELIES ON TIME, ENERGY AND CREATIVITY RATHER THAN MONEY.
PRINCIPLES USUALLY FOR SMALL BUSINESS USES PSYCHOLOGY ATTRACTS A NEW CUSTOMER EVEN BETTER, STIRS UP THE ESTABLISHED CUSTOMER USE TECHNOLOGY FOR SMALL GROUPS
TECHNIQUES VIRAL PRESENCE GRASSROOTS CAMPAIGNS BUZZ EXPERIMENTAL/INTERACTIVE WAIT CAMPAIGNS TISSUE-PACK
FAMOUS CAMPAIGNS BLAIR WITCH PROJECT GROSSED MORE THAN $480 MILLION AQUA TEEN HUNGER FORCE COLON MOVIE FILM FOR THEATERS THE MOONINITES IGNIGNOKT AND ERR GIVING THE FINGER BOSTON SUED FOR MORE THAN $1 MILLION ESPN NFL 03 BY SEGA
