Innovative Marketing Challenge for Creative Campaign Success
Engage in a stimulating marketing challenge where teams are allocated a budget to craft and execute marketing strategies for their unique business ideas. Participants delve into creating social media ads, websites, leaflets, posters, and more, culminating in a captivating presentation. Target customer narratives play a crucial role in reaching the intended audience. Embrace creativity and initiative to stand out and captivate your peers. Peer assessment and attention to details like taglines, logos, and referral codes elevate the overall campaign effectiveness.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Marketing Shop Each team will be given a budget of 50 to market and promote their business idea. Marketing Type Presentation Cost Social Media Ad reaching 10,000+ people Design a social media ad 30 Design a website homepage Website 35 Design the front of a leaflet Leaflet bundle of 1000+ 15 Poster Design a poster 20
As part of your campaign, you must also read out a Target Customer narrative. This should be 6-10 sentences about the type of people that would mostly be interested in your products and why you think your marketing strategies will reach those people
This challenge is about creativity and initiative so be creative and show initiative!
Presentation Time Each team will have up to 3 minutes to present their campaign to the class You must include your target customer narrative, which should be read out by one member of your team
Peer Assessment Each team must leave their work neatly on their desks. Work should be neatly labelled at the top, with your team name and what each piece of work represents - e.g. Website home page Leaflet etc. In your teams, go around to each other team s work. Quietly evaluate each teams creative campaign amongst your own team members - then take the opportunity to write the following on the scrap paper provided next to that team s work: WWW:____ This stands for what went well so write down what you generally think is the best thing about that team s creative campaign. Then write: EBI:____ This stands for Even better if so write what you think could be done to make their creative campaign even better than it already is! When you have done that, you must sign your team s name at the end of your written feedback. You will be given 5 minutes to do this for each team. We will then have a group evaluation
Did you remember Tagline?Remember how important a tagline can be in marketing! Logo? Did you design a logo and make sure it could be seen on your marketing material? Referral or promo code?Remember that these are great ways of attracting new customers! Free social media page?Remember what was said about making the most of free platforms! As well as designing the marketing services you paid for, you could have taken the initiative to design a free social media page
Evaluation Time What have we learnt? Planning brings success The more effort we put in, the more opportunities we will have We must make the most of the opportunities we are given We must use our initiative and think outside of the box
