Innovative Online Business Operating Model Success Story
"Explore the journey of LimieZ, an e-commerce platform, from its modest beginnings to remarkable growth through targeted niche marketing, low-risk strategies, and impactful results. Discover how focusing on minimal viable products and strategic partnerships led to impressive sales growth and market validation." (372 characters)
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Presentation Transcript
1 LIMIEZ LIMIEZ Business Operating Model
2 HOW IT GOT STARTED Saw the opportunity to replicate Teespring ( valued at USD650 million ) business model which has little to zero presence in Malaysia in 2015 Created an e-commerce website selling only 2 designs with pre order model Using Paypal as payment gateway Facebook Ads for customer acquisition
3 THE 2 DESIGNS THAT STARTED IT ALL For a new online business with no For a new online business with no customer base and proven record, this customer base and proven record, this Minimal Viable Product process indeed Minimal Viable Product process indeed is a success. is a success. Do take account that we purposely Do take account that we purposely tested the most obscure niche like tested the most obscure niche like targeting TAPAI Lovers which is mainly targeting TAPAI Lovers which is mainly the the Kadazan Kadazan community. community. With this results, we know we will get With this results, we know we will get better numbers with bigger niche like better numbers with bigger niche like Nurses Nurses etc etc SOLD 37 PCS IN 5 DAYS SOLD 37 PCS IN 5 DAYS SOLD 84 PCS IN 5 DAYS SOLD 84 PCS IN 5 DAYS
4 OUR NUMBERS Sales in 2016 RM154,814.80 1 staff Sales in 2017 RM245,891.20 1 staff Sales in 2018 RM453,714.09 2 staffs Customer database 5973
5 THE POTENTIAL At a glance, our numbers might not look impressive, but based on the number of days we work on our pre-orders, the numbers will look really impressive. I have always work on Limiteez on a part-time basis while looking for a strategic partnership. THE WINNING DESIGN
REASON TO GO FULLTIME 6 December 2018 ( still on going ) started to help a POD company specializing in baby product to further validate market size potential RESULTS WITH TEAM LIMITEEZ RESULTS WITH TEAM LIMITEEZ RESULT BEFORE TEAM LIMITEEZ RESULT BEFORE TEAM LIMITEEZ 250% Increase 250% Increase Famsy.com sales Dec 2018 Famsy.com sales Dec 2018 May 2019 May 2019 (6months) (6months) Famsy.com sales Dec 2017 Famsy.com sales Dec 2017 May 2018 May 2018 (6 months) (6 months)
LOW RISK BUSINESS MODEL 7 DESIGN IDEA DESIGN IDEA MOCK UP MOCK UP ONLINE MARKETING ONLINE MARKETING Inhouse or customers Scale winning design Kill ads for non winner No actual product cost Low risk DELIVERY TO CUSTOMER DELIVERY TO CUSTOMER WEBSITE WEBSITE PRODUCTION PRODUCTION Collect payment first No cash flow problem Delivery by our courier partners Order products from suppliers Production In house or outsource
ROLES & RESPONSIBILITIES 8 Looking for a strategic partnership who can help manage and scale the business with us. ADVISORY ROLE ADVISORY ROLE MANAGEMENT MANAGEMENT & & PROCUMENT PROCUMENT PRODUCTION PRODUCTION PLANNING PLANNING CUSTOMER CUSTOMER SERVICE SERVICE OVERSEAS OVERSEAS MARKET MARKET ACCOUNTS ACCOUNTS PROVEN DIGITAL PROVEN DIGITAL MARKETING METHODS MARKETING METHODS
PROJECTION OF SALES (1ST 6 MONTHS) 9 SALES AND ADS BUDGET SALES AND ADS BUDGET OVERHEADS OVERHEADS Salary : RM15,000 Salary : RM15,000 Targeted Sales : RM350,000 Targeted Sales : RM350,000 Digital Staff : RM 5,250 Digital Staff : RM 5,250 Cost Of Goods : RM175,000 Cost Of Goods : RM175,000 Rental : RM 2,000 Rental : RM 2,000 Ads Budget : RM120,000 Ads Budget : RM120,000 Utilities : RM 750 Utilities : RM 750 Gross Profit : RM 55,000 Gross Profit : RM 55,000 Software : RM 2,000 Software : RM 2,000 Net Profit : RM 30,000 Net Profit : RM 30,000 Profit Margin will improve based on ROAS Profit Margin will improve based on ROAS
WHY PARTNER US 10 RM225,000 FOR 30% EQUITY RM225,000 FOR 30% EQUITY 1. 1. Proven record Proven record 2. 2. Customer database Customer database 3. 3. Industry experience with whole eco system Industry experience with whole eco system set up and ready to scale set up and ready to scale 4. 4. Very few competitors Very few competitors 5. 5. Many marketing channel to explore Many marketing channel to explore Affiliate marketing Affiliate marketing Influencer marketing Influencer marketing Creating platform for user with zero cost Creating platform for user with zero cost and skills for crowdfunding purposes and skills for crowdfunding purposes - - e.g. * Animal shelter organization e.g. * Animal shelter organization * Army wife association * Army wife association * Sports Association * Sports Association Distribution of funds Distribution of funds Purchase of equipment to enhance Purchase of equipment to enhance productivity worth RM90,000 productivity worth RM90,000 Paid traffic budget Paid traffic budget Runway for overheads Runway for overheads - -THANK YOU THANK YOU- -
